Senior Demand Generation Manager

MiraMed Philippines Group; Metro Manila; Remote; PHP 1,200,000 - 1,600,000; Full time

Job summary

MiraMed Philippines Group is seeking an experienced Demand Generation and Marketing Automation Lead to drive B2B campaigns from conception through execution. The role focuses on HubSpot-driven workflows, audience segmentation, and nurturing programs to support global demand generation.

You will collaborate with US-based teams and external vendors, manage multiple campaigns, and translate performance data into actionable improvements.

Qualifications

• 5-8+ years of experience in demand generation, marketing automation, campaign operations, or related B2B marketing roles.
• Strong hands-on experience with HubSpot, including workflows, segmentation, lead routing, email automation, and nurture programs.
• Demonstrated experience executing multi-channel B2B demand generation campaigns and managing campaigns from launch through follow-up.
• Experience working with campaign performance data and applying insights to improve execution and results.
• Strong project management skills with the ability to coordinate multiple campaigns, stakeholders, vendors, and deadlines simultaneously.
• Strong written and verbal English communication skills, given regular cross-functional work with US-based teams.
• Willingness to maintain working hours that overlap meaningfully with US-based teams for regular collaboration and meetings.

Responsibilities

• Building and maintaining HubSpot workflows, lead routing, automated email campaigns, nurture programs, and other campaign automation
• Managing marketing lists, segmentation, and campaign audiences to support demand generation programs
• Coordinating with external vendors supporting content syndication, webinars, and other lead generation initiatives
• Partnering with the Director, Marketing Analytics & Operations on campaign reporting and performance interpretation, using insights to refine and improve campaign execution
• Partnering with the Manager, Digital & Advertising to connect paid campaigns with marketing automation, lead routing, and nurture programs
• Maintaining campaign processes and marketing automation systems to ensure reliable execution, appropriate follow-up, and ongoing system health

Skills

Demand generation

Marketing automation

Campaign operations

B2B marketing

Project management

English communication

Tools

HubSpot

Job description

Key Responsibilities:

• Building and maintaining HubSpot workflows, lead routing, automated email campaigns, nurture programs, and other campaign automation

• Managing marketing lists, segmentation, and campaign audiences to support demand generation programs

• Coordinating with external vendors supporting content syndication, webinars, and other lead generation initiatives

• Partnering with the Director, Marketing Analytics & Operations on campaign reporting and performance interpretation, using insights to refine and improve campaign execution

• Partnering with the Manager, Digital & Advertising to connect paid campaigns with marketing automation, lead routing, and nurture programs

• Maintaining campaign processes and marketing automation systems to ensure reliable execution, appropriate follow-up, and ongoing system health

Qualifications:

• 5-8+ years of experience in demand generation, marketing automation, campaign operations, or related B2B marketing roles

• Strong hands‑on experience with HubSpot, including workflows, segmentation, lead routing, email automation, and nurture programs

• Demonstrated experience executing multi-channel B2B demand generation campaigns and managing campaigns from launch through follow-up

• Experience working with campaign performance data and applying insights to improve execution and results

• Strong project management skills with the ability to coordinate multiple campaigns, stakeholders, vendors, and deadlines simultaneously

• Strong written and verbal English communication skills, given regular cross‑functional work with US‑based teams

• Willingness to maintain working hours that overlap meaningfully with US‑based teams for regular collaboration and meetings