Growth Marketing Lead: Demand Gen & Pipeline Builder

Controtek; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Job summary

Controtek Solutions Inc. and SoluxionLab seek a Demand & Growth Specialist to own and optimize digital campaigns that fill the sales pipeline. You will manage lead generation programs, nurture prospects, and coordinate with Sales to ensure timely handoffs and continuous optimization.

The role emphasizes data‑driven decision making, A/B testing, and collaboration with Marketing, Sales, and Product teams to improve funnel performance and pipeline contribution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 3 years of digital marketing, demand generation, or growth experience (B2B preferred).
• Hands‑on experience with LinkedIn campaigns, email marketing, SEO/SEM, and CRM/marketing automation.
• Comfortable with funnel metrics and performance analysis (leads, conversion, CPL, pipeline).
• Data‑driven, test‑and‑learn mindset with hypothesis testing and results‑driven decisions.
• Organized and dependable with a bias toward shipping campaigns and deadlines.

Responsibilities

• Plan, launch, and optimize lead generation campaigns across LinkedIn, email, events, paid ads, and referrals.
• Manage LinkedIn and paid media campaigns, including targeting, budget monitoring, creative coordination, and optimization.
• Build lead nurture journeys to convert prospects into qualified sales conversations.
• Support SEO and SEM initiatives by analyzing website performance and qualified traffic opportunities.
• Monitor funnel metrics: leads, conversion, cost per lead, MQLs, SQLs, and pipeline contribution.
• Coordinate with Sales, Marketing, and Product teams for timely lead follow‑up and clear handoff criteria.
• Maintain campaign calendars, briefs, budgets, targeting details, creative versions, reports, and documentation.
• Run A/B tests on ads, emails, landing pages, and messaging to improve conversion and performance.

Skills

Digital marketing

Demand generation

Growth marketing

LinkedIn campaigns

Email marketing

SEO/SEM

CRM

Marketing automation

Analytics

A/B testing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation platforms

Job description

Controtek Solutions Inc. and SoluxionLab seek a Demand & Growth Specialist to own and optimize digital campaigns that fill the sales pipeline. You will manage lead generation programs, nurture prospects, and coordinate with Sales to ensure timely handoffs and continuous optimization.

The role emphasizes data‑driven decision making, A/B testing, and collaboration with Marketing, Sales, and Product teams to improve funnel performance and pipeline contribution.