Demand Generation Manager

Atticus Advisory Solutions Inc.; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Atticus Advisory Solutions Inc. is seeking a RevGen Manager to drive Demand Generation for IT Staffing and NetSuite services. You will translate technical value into high-intent SQLs through integrated marketing campaigns across Paid and Organic channels.

You will own GTM sequencing in HubSpot, ABM orchestration, and SLA-aligned speed-to-lead with the sales team, while optimizing CPL and lead velocity to hit FY targets.

Qualifications

• 7–10 years in B2B Performance Marketing or Demand Generation.
• Deep knowledge of Marketing Hub, workflow automation, and lead scoring.
• Experience with ABM and paid social channels.

Responsibilities

• Lead Demand Generation, balancing inbound and outbound to maximize SQLs.
• Design and manage GTM sequences in HubSpot for funnel progression.
• Collaborate with Sales to target high-value accounts and personalize campaigns.
• Monitor ROAS, CAC, and pipeline health; adjust budgets weekly.
• Ensure consistent brand narrative across Ads, Social, and Email touchpoints.

Skills

B2B Performance Marketing

Demand Generation

Lead Scoring

Campaign Strategy

Tools

HubSpot

ABM platforms

Google Ads

LinkedIn Campaign Manager

Meta Ads

Job description

The RevGen Manager is the \"Field General\" of the growth engine. This role is responsible for the strategic execution of the Demand Generation Format, which balances the long-term scale of Inbound Attraction with the high-velocity drive of Outbound Outreach. You are tasked with transforming technical value propositions into a consistent stream of high-intent Sales Qualified Leads (SQLs). In this shared service capacity, you must master the dual-narrative of IT Staffing (Human Capital) and NetSuite (Systems/ERP) to ensure both brands maintain a healthy sales pipeline.

Objective

To maximize pipeline generation and total opportunity value through high-intent lead capture.

Goals

• Generate a consistent monthly volume of MQLs/SQLs to hit FY 2026 targets.

• Optimize CPL (Cost Per Lead) while maintaining lead quality.
• Increase Lead Velocity (the speed at which a lead moves from first touch to \"Closed Won\").

Strategy

Deployment of Hero IMC Campaigns (Integrated Marketing Campaigns) that utilize both Paid and Organic channels to reframe market pain points.

Primary Metrics

Pipeline Opportunity Value, Cost Per Acquisition (CAC), MQL-to-SQL Conversion Rate, and Return on Ad Spend (ROAS).

Key Responsibilities & Functions

A. Demand Generation Format (Inbound & Outbound)

Inbound Scale (Attraction)

Orchestrate the \"Pull\" strategy. Work with the SEO and Content teams to ensure the website serves as an \"Answer Engine\" (AEO) that captures prospects in the \"Frustrated\" or \"Searching\" stages.

Outbound Speed (Proactive Outreach)

Lead the \"Push\" strategy. Execute high-intent PPC (Google/LinkedIn) and Account-Based Marketing (ABM) campaigns to target specific \"Whale\" accounts or technical personas.

Hero IMC Management

Lead the technical launch of Integrated Marketing Campaigns, ensuring the brand narrative is consistent across Ads, Social, and Email touchpoints.

GTM Sequence Logic

Design and manage automated Go-To-Market sequences in HubSpot that nurture prospects through the funnel (Top-of-Funnel to Decision-Stage).

ABM Orchestration

Partner with the Sales team to identify high-value target accounts and deploy 1:1 or 1:few personalized digital campaigns.

Speed-to-Lead Audit

Maintain an iron-clad \"SLA\" with the sales department, ensuring that any high-intent lead is contacted within the benchmark timeframe to prevent pipeline leakage.

C. Channel & Funnel Optimization

Performance Analysis

Conduct weekly deep-dives into campaign performance data. Shift budget and resources dynamically between Atticus and Stockton10 based on ROAS and pipeline health.

Landing Page Conversion

Work with the Web Dev team to build and A/B test conversion-centric landing pages that minimize friction and maximize lead capture.

Ad-Scent & Messaging

Ensure that the \"Narrative Pitch\" (Impact, Cost, Capabilities, Efficiency) is technically accurate in all paid copy to attract high-intent technical buyers.

B2B Standards & Requirements

Experience: 7–10 years in B2B Performance Marketing or Demand Generation, ideally within a technical service or ERP ecosystem.

Technical Mastery: CRM/HubSpot Expert: Deep knowledge of Marketing Hub, workflow automation, and lead scoring.

• Paid Performance: Mastery of LinkedIn Campaign Manager, Google Ads (Search/Display), and Meta Ads.
• ABM Tools: Familiarity with ABM platforms and personalized outreach tools.

Analytical Skills: Expert-level ability to calculate and report on LTV:CAC, pipeline velocity, and multi-touch attribution.

Industry Knowledge: Understanding of the IT Staffing market (Atticus) and the NetSuite/ERP support cycle (Stockton10).

Background & Performance Indicators

Ideal Background: A performance-driven marketer who has previously scaled lead generation for a consultancy or technical agency. You should be comfortable moving between \"Big Picture\" campaign strategy and \"In-the-Weeds\" ad optimization.

Success Indicator (6 Months)

A measurable increase in SQL volume, 100% execution of the Q2 Hero IMC Campaign, and a stabilized CPL across both Stockton10 and Atticus.

Core Mindset

Moving the organization from \"Posting Content\" to \"Driving Revenue\" by focusing on high-intent lead capture over vanity metrics.