CRM Strategy & Loyalty Lead

HireMe.ph; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

HireMe.ph is seeking a CRM Executive to drive customer engagement and lifetime value through multi-channel lifecycle campaigns and loyalty programs. The role collaborates with regional CRM teams, Marketing, E‑Commerce, Customer Service, IT, and agencies to enhance the customer experience and revenue growth through data-driven CRM activities.

The candidate should bring 5+ years in CRM or related fields, strong knowledge of marketing automation, and experience with Salesforce platforms.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 5 years of CRM, digital marketing, loyalty marketing, e-commerce, or customer engagement experience.
• Experience with customer lifecycle marketing is preferred.
• Experience in retail, sportswear, fashion, or consumer goods is advantageous.

Responsibilities

• CRM campaign management and execution across channels.
• Manage customer lifecycle programs and loyalty initiatives.
• Segment customers and personalize communications.
• Maintain customer databases and support analytics/reporting.
• Collaborate with regional teams, marketing, e-commerce, CS, IT, and agencies.
• Utilize marketing automation and CRM platforms for optimization.
• Drive data-driven CRM activities to improve retention and revenue.

Skills

Audience Segmentation

Email Marketing

Marketing Automation

Campaign Management

Customer Journey Mapping

Loyalty Program Management

A/B Testing

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing, Business Administration, Communications

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Loyalty Cloud

Salesforce CRM

Marketing Automation Platforms

Customer Data Platforms (CDP)

Job description

HireMe.ph is seeking a CRM Executive to drive customer engagement and lifetime value through multi-channel lifecycle campaigns and loyalty programs. The role collaborates with regional CRM teams, Marketing, E‑Commerce, Customer Service, IT, and agencies to enhance the customer experience and revenue growth through data-driven CRM activities.

The candidate should bring 5+ years in CRM or related fields, strong knowledge of marketing automation, and experience with Salesforce platforms.