CRM & Loyalty Leader: Personalization, Retention & Growth

Love, Bonito; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Love, Bonito is seeking a CRM & Loyalty Manager in Manila to own customer communications, loyalty strategy, and data-driven engagement. You’ll lead a lean team, partner with CEO leadership, and turn customer insights into campaigns and rewards that drive engagement and lifetime value.

You will oversee CRM and mobile engagement initiatives, manage the loyalty program, and work with cross-functional teams to embed insights into product and marketing strategy.

Qualifications

• 7+ years of experience in a CRM role, preferably in retail or e-commerce.
• Hands-on experience with CRM/marketing automation platforms (Braze).
• Experience in driving mobile engagement.
• Experience managing a loyalty or membership programme.
• Experience leading and developing a team.
• Analytical and proficient in SQL.

Responsibilities

• CRM Communications: own the CRM communications strategy and calendar.
• Build and manage campaigns to drive acquisition, retention, and LTV.
• Drive segmentation, personalisation, and A/B testing to improve metrics.
• Loyalty Programme: own the loyalty programme strategy end to end.
• Track programme performance and iterate based on results.
• Manage the loyalty platform vendor relationship and evaluations.
• Analyse customer data to generate actionable insights.
• Build customer segmentation and journey mapping.
• Partner with product, merchandising, and marketing teams.

Skills

CRM expertise

Braze

SQL

Mobile engagement

Loyalty programmes

Team leadership

Analytics

Tools

Braze

SQL

Job description

Love, Bonito is seeking a CRM & Loyalty Manager in Manila to own customer communications, loyalty strategy, and data-driven engagement. You’ll lead a lean team, partner with CEO leadership, and turn customer insights into campaigns and rewards that drive engagement and lifetime value.

You will oversee CRM and mobile engagement initiatives, manage the loyalty program, and work with cross-functional teams to embed insights into product and marketing strategy.