CRM Executive (Retail-SportsWear)

HireMe.ph; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

HireMe.ph is seeking a CRM Executive to drive customer engagement and lifetime value through multi-channel lifecycle campaigns and loyalty programs. The role collaborates with regional CRM teams, Marketing, E‑Commerce, Customer Service, IT, and agencies to enhance the customer experience and revenue growth through data-driven CRM activities.

The candidate should bring 5+ years in CRM or related fields, strong knowledge of marketing automation, and experience with Salesforce platforms.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• 5 years of CRM, digital marketing, loyalty marketing, e-commerce, or customer engagement experience.
• Experience with customer lifecycle marketing is preferred.
• Experience in retail, sportswear, fashion, or consumer goods is advantageous.

Responsibilities

• CRM campaign management and execution across channels.
• Manage customer lifecycle programs and loyalty initiatives.
• Segment customers and personalize communications.
• Maintain customer databases and support analytics/reporting.
• Collaborate with regional teams, marketing, e-commerce, CS, IT, and agencies.
• Utilize marketing automation and CRM platforms for optimization.
• Drive data-driven CRM activities to improve retention and revenue.

Skills

Audience Segmentation

Email Marketing

Marketing Automation

Campaign Management

Customer Journey Mapping

Loyalty Program Management

A/B Testing

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing, Business Administration, Communications

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Loyalty Cloud

Salesforce CRM

Marketing Automation Platforms

Customer Data Platforms (CDP)

Job description

The CRM Executive / CRM Officer is responsible for driving customer engagement, retention, and lifetime value through the management of the brand’s customer relationship management (CRM) initiatives. This role supports the execution of customer lifecycle campaigns, loyalty programs, membership initiatives, customer segmentation, and personalization strategies across digital channels. The position will work closely with Regional CRM teams, Marketing, E-Commerce, Customer Service, IT, and external agencies to enhance customer experience, increase customer retention, and support revenue growth through data-driven CRM activities.

Key Responsibilities

• CRM Campaign Management
• Customer Lifecycle Management
• Loyalty Program Management
• Customer Segmentation & Personalization
• Customer Database Management
• Marketing Automation & CRM Platforms
• Analytics & Reporting
• Cross-Functional Stakeholder Management
• Continuous Improvement

JOB QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, E-Commerce, or related degrees
• 5 years of experience in CRM, Digital Marketing, Loyalty Marketing, E-Commerce, or Customer Engagement.
• Experience with customer lifecycle marketing preferred.
• Experience in retail, sportswear, fashion, or consumer goods industries is advantageous.

Technical Skills

CRM & Marketing Tools

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Salesforce Loyalty Cloud
• Salesforce CRM
• Marketing Automation Platforms
• Customer Data Platforms (CDP)

Analytics Tools

• Microsoft Excel (Advanced)
• Google Analytics
• Looker Studio
• Power BI (preferred)

Additional Skills

• Audience Segmentation
• Email Marketing
• Marketing Automation
• Campaign Management
• A/B Testing
• Customer Journey Mapping
• Loyalty Program Management