CRM Executive (Retail-SportsWear)

HireMe.ph; Philippines; On-site; PHP 446,000 - 893,000; Full time

Job summary

HireMe.ph is seeking a CRM Executive to drive customer engagement and retention. You will manage lifecycle campaigns, loyalty initiatives, segmentation and personalization across digital channels, collaborating with regional teams and external agencies to boost customer experience and revenue growth.

The role requires a 5-year track record in CRM/Digital Marketing, experience in retail or fashion a plus, and proficiency with Salesforce Marketing Cloud and CDP ecosystems.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, E-Commerce, or related degrees.
• 5 years of experience in CRM, Digital Marketing, Loyalty Marketing, E-Commerce, or Customer Engagement.
• Experience with customer lifecycle marketing preferred.
• Experience in retail, sportswear, fashion, or consumer goods industries is advantageous.

Responsibilities

• CRM Campaign Management across channels.
• Manage customer lifecycle programs and loyalty initiatives.
• Oversee customer segmentation and personalization strategies.
• Maintain customer databases and data quality.
• Leverage marketing automation and CRM platforms.
• Analyze data and provide reporting and insights.
• Collaborate with regional teams and stakeholders.
• Drive continuous improvement of CRM activities.
• Support revenue growth through data-driven CRM.

Skills

CRM campaigns

Lifecycle marketing

Loyalty programs

Audience segmentation

Email marketing

Campaign management

Education

Bachelor's degree in Marketing or related

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Loyalty Cloud

Salesforce CRM

Marketing automation platforms

Customer data platforms

CDP

Job description

The CRM Executive / CRM Officer is responsible for driving customer engagement, retention, and lifetime value through the management of the brand’s customer relationship management (CRM) initiatives. This role supports the execution of customer lifecycle campaigns, loyalty programs, membership initiatives, customer segmentation, and personalization strategies across digital channels. The position will work closely with Regional CRM teams, Marketing, E-Commerce, Customer Service, IT, and external agencies to enhance customer experience, increase customer retention, and support revenue growth through data-driven CRM activities.

Key Responsibilities

• CRM Campaign Management
• Customer Lifecycle Management
• Loyalty Program Management
• Customer Segmentation & Personalization
• Customer Database Management
• Marketing Automation & CRM Platforms
• Analytics & Reporting
• Cross-Functional Stakeholder Management
• Continuous Improvement

JOB QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business Administration, Communications, Data Analytics, E-Commerce, or related degrees
• 5 years of experience in CRM, Digital Marketing, Loyalty Marketing, E-Commerce, or Customer Engagement.
• Experience with customer lifecycle marketing preferred.
• Experience in retail, sportswear, fashion, or consumer goods industries is advantageous.

Technical Skills

CRM & Marketing Tools

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Salesforce Loyalty Cloud
• Salesforce CRM
• Marketing Automation Platforms
• Customer Data Platforms (CDP)

Analytics Tools

• Microsoft Excel (Advanced)
• Google Analytics
• Looker Studio
• Power BI (preferred)

Additional Skills

• Audience Segmentation
• Email Marketing
• Marketing Automation
• Campaign Management
• A/B Testing
• Customer Journey Mapping
• Loyalty Program Management