CRM Lifecycle Lead: Data-Driven Growth & Personalization

Home Credit Philippines; Taguig; On-site; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Performance-based bonus

HMO on Day 1 and dependents coverage

Mental health and wellness access

Wellness Leaves and Birthday Leave

Internal career mobility

Local and international learning

Job summary

Home Credit Philippines is seeking a CRM Lifecycle Manager to design and execute CRM strategies that boost engagement, retention, and loyalty across the customer journey.

You will analyze data, lead targeted campaigns, and collaborate with product, marketing, and analytics teams to deliver a seamless, personalized experience. The role emphasizes design thinking, leadership, and a proactive, detail‑oriented approach to continuous improvement.

Qualifications

• Minimum 5 years of experience in an analytical role.
• Minimum 1 year of experience as a team leader.
• Experience working with online products.
• Coding knowledge regardless of language.
• Strong background in Design Thinking.
• Proactive problem solver with attention to detail.
• Excellent communication skills with senior management.

Responsibilities

• Develop and implement CRM strategies to optimize engagement and retention.
• Analyze customer data to identify trends, opportunities, and improvements.
• Create and manage targeted campaigns to drive acquisition and retention.
• Collaborate with cross functional teams to ensure cohesive customer experience.
• Monitor and report on CRM initiatives and campaigns.
• Utilize CRM software to manage interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on CRM and lifecycle management best practices.

Skills

Analytical thinking

Team leadership

Coding knowledge

Design Thinking

Problem solving

Attention to detail

Communication with senior management

Job description

Home Credit Philippines is seeking a CRM Lifecycle Manager to design and execute CRM strategies that boost engagement, retention, and loyalty across the customer journey.

You will analyze data, lead targeted campaigns, and collaborate with product, marketing, and analytics teams to deliver a seamless, personalized experience. The role emphasizes design thinking, leadership, and a proactive, detail‑oriented approach to continuous improvement.