CRM Growth & Campaign Strategist

Cloudstaff Pty; Mabalacat; On-site; PHP 360,000 - 600,000; Full time

Job summary

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition through targeted digital campaigns. The role focuses on maintaining an accurate customer database to tailor marketing materials and optimize communications.

The position requires 2–4 years in CRM/marketing with experience in email automation, segmentation, and data-driven campaign design. Collaboration with content teams and adherence to brand guidelines are essential.

Qualifications

• Bachelor's degree in marketing or related discipline required.
• 2–4 years experience in CRM, marketing or lead generation.
• Experience with customer acquisition and advocacy marketing tactics.
• Experience using a CRM/database and automation/email programs.
• Proficient in Microsoft Word and Excel; familiarity with design tools is a plus.

Responsibilities

• Deploy lead generation and automation emails and track responses.
• Drive techniques to acquire new leads and customers.
• Develop audience segmentation and personalized communication strategies.
• Manage subscriptions and maintain active/inactive contacts.
• Create editorial calendars and schedule customer touches to drive engagement.
• Design campaigns aligned with brand identity and business goals.
• Collaborate to deliver content from concept to execution.
• Support other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp and other systems to stay organized and track progress.
• Follow HR policies and procedures.

Skills

CRM experience

Lead generation

Email marketing

Data segmentation

Content collaboration

Education

Bachelor's degree in marketing or business

Tools

Mailchimp

ERP for email automation

SharePoint

Basecamp

Design software

Job description

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition through targeted digital campaigns. The role focuses on maintaining an accurate customer database to tailor marketing materials and optimize communications.

The position requires 2–4 years in CRM/marketing with experience in email automation, segmentation, and data-driven campaign design. Collaboration with content teams and adherence to brand guidelines are essential.