CRM & Loyalty Marketing Specialist — Hybrid Role

Michael Page International Recruitment (Philippines) Inc; Philippines; Híbrido; PHP 700 000 - 1 000 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary & benefits

Career development opportunities

Resumo da oferta

Michael Page International Recruitment (Philippines) Inc. is seeking a CRM and Loyalty Marketing specialist to drive customer acquisition, retention, and engagement across digital and in-store channels.

You will analyse customer data, develop segments, and collaborate with e-commerce, retail, and marketing teams to optimise journeys and ensure data privacy compliance. The role emphasizes strong analytics, campaign execution, and a proactive approach to improving customer experiences through

Qualificações

• Experience in CRM, loyalty marketing, customer engagement, digital marketing.
• Experience using CRM, loyalty, or marketing automation platforms.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable recommendations.

Responsabilidades

• Execute CRM and loyalty campaigns that drive customer acquisition, retention, and repeat purchases across digital channels.
• Analyse customer data, purchase behaviour, and engagement trends to identify opportunities for targeted marketing initiatives.
• Develop and manage customer segments to support personalised communications and improve campaign effectiveness.
• Monitor key customer metrics including engagement, retention, purchase frequency, and customer lifetime value, providing actionable insights and recommendations.
• Collaborate with e-commerce, retail, and marketing teams to optimise customer journeys across online and in-store touchpoints.
• Support the planning and execution of member-exclusive promotions, rewards, and customer engagement initiatives.
• Maintain the accuracy and integrity of customer databases, ensuring compliance with data privacy requirements.
• Track and report on campaign performance, loyalty programme metrics, and customer engagement KPIs.
• Assist in the management of CRM and loyalty platforms, supporting campaign deployment and operational excellence.
• Identify opportunities to enhance the overall customer experience through data-driven marketing strategies and process improvements.

Conhecimentos

CRM & Loyalty Marketing

Customer Engagement

Digital Marketing

Data Analysis

Campaign Planning

Ferramentas

CRM platforms

Marketing automation tools

Descrição da oferta de emprego

Michael Page International Recruitment (Philippines) Inc. is seeking a CRM and Loyalty Marketing specialist to drive customer acquisition, retention, and engagement across digital and in-store channels.

You will analyse customer data, develop segments, and collaborate with e-commerce, retail, and marketing teams to optimise journeys and ensure data privacy compliance. The role emphasizes strong analytics, campaign execution, and a proactive approach to improving customer experiences through