CRM Growth & Lead-Gen Specialist

Cloudstaff; Philippines; On-site; PHP 391,000 - 725,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Career advancement opportunities

Company-provided PC/Laptop

Fiber internet connection

Free coffee, meals, and beer Fridays

Employee referral incentives

Mental Wellness EAP Lifeworks

In-house psychiatrist

Employee Share Units program

Job summary

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement and lead generation through digital campaigns, while maintaining an accurate customer database to tailor marketing materials.

You will deploy lead and automation emails, develop audience segmentation, manage subscriptions, and collaborate on content from concept to execution, aligning with brand identity and organizational goals.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2–4 years in CRM, marketing or lead generation.
• Experience in customer acquisition and advocacy marketing.
• Experience using and managing a CRM database.
• Experience using automation and email marketing programs (Mailchimp, etc.).
• Experience building and deploying email campaigns.
• Proficient in Word and Excel.
• Proficient in email marketing platforms.
• Proficient in design software (preferred).
• Experience in B2B (preferred).
• Experience using an ERP for email automation (preferred).
• Strong organizational and time-management skills.
• Ability to solve problems creatively.
• Ability to handle multiple priorities with deadlines.
• Excellent written and oral communication.
• Ability to work independently and in a team.

Responsibilities

• Deploy lead generation and automation emails, track leads.
• Develop audience segmentation and personalized communications.
• Manage subscriptions and inactive contacts.
• Create editorial calendar and schedule touches for engagement.
• Design campaigns aligned with brand identity.
• Collaborate to deliver content from concept to execution.
• Implement other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp, and other tools to track progress.
• Follow HR policies and practices.

Skills

Lead generation

CRM management

Email marketing

Campaign optimization

Content coordination

Education

Bachelor’s degree in marketing

Tools

CRM software

Mailchimp

Microsoft Excel

Design software

ERP for email automation

Job description

Cloudstaff in the Philippines is seeking a CRM Specialist to drive engagement and lead generation through digital campaigns, while maintaining an accurate customer database to tailor marketing materials.

You will deploy lead and automation emails, develop audience segmentation, manage subscriptions, and collaborate on content from concept to execution, aligning with brand identity and organizational goals.