CRM Specialist

enablesGROUP; Metro Manila; Hybrid; PHP 350,000 - 550,000; Full time

Benefits offered by this job

Health and life insurance from Day 1

19 leave credits

Career advancement opportunities

Company-provided laptop

Office in Pasig (Manila)

Profit-sharing potential

In-house L&D programs with AI focus

Job summary

enablesGROUP in Ortigas, Pasig, PH is seeking a detail-oriented CRM Specialist to manage CRM systems, run email campaigns, and boost customer engagement through loyalty programs. Experience with Emarsys, Klaviyo, Dotdigital, and Shopify is preferred.

This role offers a hybrid schedule (3x onsite, 2x WFH) with an emphasis on data-driven optimization, segmentation, and cross-functional collaboration to drive conversions while ensuring data privacy compliance.

Qualifications

• Experience with CRM platforms (Emarsys, Klaviyo, Dotdigital) required.
• Experience with Shopify and ecommerce platforms.
• Strong email campaign creation and segmentation.
• Understanding loyalty program management and engagement strategies.

Responsibilities

• Manage and optimize CRM systems to improve engagement and retention.
• Develop, execute, and analyze email campaigns to drive conversions.
• Implement segmentation and personalization strategies.
• Integrate CRM initiatives with Shopify and ecommerce platforms.
• Monitor CRM performance metrics and report outcomes.
• Enhance loyalty programs to increase lifetime value.
• Ensure data privacy compliance in email marketing.
• Collaborate with design and content teams for templates and workflows.

Skills

CRM systems

Email marketing

Customer segmentation

Automation workflows

Data analytics

Communication

Tools

Emarsys

Klaviyo

Dotdigital

Shopify

Job description

Join the enablesGROUP – Where Talent Meets Opportunity!

Why Join enablesGROUP?

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGroup, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.

At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

Our Perks & Benefits include:

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.

• A total of 19 leave credits.

• Endless opportunities for career advancement with annual performance reviews and salary increases.

• Company-provided laptop to set you up for success.

• Convenient office location in Pasig, at the heart of Manila, accessible to all.

• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.

• In-house learning & development programs with access to the latest in AI and technology.

Job Title: CRM Specialist Location: Ortigas, Pasig, PH Work Schedule: Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS

We are looking for a detail-oriented and data-driven CRM Specialist to manage and optimize our customer relationship management strategies. You will be responsible for overseeing CRM systems, executing email marketing campaigns, and enhancing customer engagement through loyalty programs. The ideal candidate will have experience working with CRM platforms such as Emarsys, Klaviyo, or Dotdigital, as well as Shopify.

Key Responsibilities:

• Manage and optimize CRM systems to improve customer engagement and retention.

• Develop, execute, and analyze email marketing campaigns to drive conversions and customer loyalty.

• Implement and manage customer segmentation and personalization strategies.

• Work with cross-functional teams to integrate CRM initiatives with eCommerce platforms, particularly Shopify.

• Monitor CRM performance metrics and generate reports to measure campaign success.

• Manage and enhance loyalty programs to drive customer retention and lifetime value.

• Ensure compliance with data protection regulations and best practices in email marketing.

• Collaborate with design and content teams to create engaging email templates and automated workflows.

Qualifications & Skills:

• Proven experience working with CRM systems (Emarsys, Klaviyo, Dotdigital, or equivalent).

• Experience with Shopify and eCommerce platforms.

• Strong background in email campaign creation, customer segmentation, and automation.

• Understanding of loyalty program management and customer engagement strategies.

• Analytical mindset with the ability to interpret data and optimize campaigns.

• Excellent communication and project management skills.

• Knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.).

Nice to Have:

• Experience in A/B testing and conversion rate optimization.

• Basic HTML/CSS skills for email template customization.

• Familiarity with other marketing automation tools and analytics platforms.