CRM & Email Marketing Specialist

enablesGROUP; Metro Manila; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Health and life insurance starting Day

Leave credits (19)

Career advancement with reviews and薪资

Company laptop

Pasig office in Manila

Profit-sharing after 5 years

In-house learning & AI access

Job summary

enablesGROUP is hiring a CRM & Email Marketing Specialist to manage customer communications with a strong focus on Klaviyo, email marketing, CRM, and automated customer journeys.

The role involves data-driven CRM strategies, building campaigns and automations, segmentation, and performance insights to improve engagement, conversion, and retention. Hybrid work with a Pasig, Ortigas location is available.

Qualifications

• 3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, or closely related role.
• Strong hands-on Klaviyo experience is required.
• Experience independently building and managing automated email journeys.
• Ability to manage CRM data, segmentation, and lifecycle campaigns.
• Experience with A/B testing and email performance analytics.
• Excellent written communication and strong attention to detail.

Responsibilities

• Develop and manage CRM activity across email and SMS, including segmentation and customer journey mapping.
• Own the CRM/email marketing calendar and coordinate campaigns around promotions and product activity.
• Build, manage, and optimise Klaviyo email campaigns, flows, and automated journeys.
• Create lifecycle campaigns across acquisition, conversion, retention, and re-engagement.
• Manage customer segmentation and personalisation based on behaviour and lifecycle.
• Collaborate with creative and business teams to ensure on-brand, engaging communications.
• Maintain CRM data integrity, consent/compliance, and database hygiene.
• Take hands-on ownership of Klaviyo campaigns, flows, and reporting.
• Test, measure, and optimise campaigns with A/B tests and performance analytics.

Skills

Klaviyo experience

CRM experience

Email marketing

Lifecycle marketing

Customer segmentation

Automated journeys

Campaign reporting

A/B testing

Analytics

Tools

Klaviyo

Shopify integrations

Job description

Join the enablesGROUP - Where Talent Meets Opportunity!

Why Join enablesGROUP?
Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.
Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGroup, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.
At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

Our Perks & Benefits include:

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.

• A total of 19 leave credits.

• Endless opportunities for career advancement with annual performance reviews and salary increases.

• Company-provided laptop to set you up for success.

• Convenient office location in Pasig, at the heart of Manila, accessible to all.

• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.

• In-house learning & development programs with access to the latest in AI and technology.

Job Title: CRM & Email Marketing Specialist
Location: Ortigas, Pasig, PH
Work Schedule: Monday to Friday, 5:00 AM - 2:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS
We are looking for an experienced CRM & Email Marketing Specialist to manage and optimise customer communications, with a strong focus on Klaviyo, email marketing, CRM, and automated customer journeys.

The successful candidate will be responsible for executing data-driven CRM strategies, building and optimising email campaigns and automations, managing customer segmentation, and using performance insights to improve customer engagement, conversion, and retention.

This is a hands‑on role suited to an experienced CRM and email marketing professional who can independently build, manage, test, analyse, and optimise Klaviyo campaigns and automated customer journeys.

The role has been adapted from the existing CRM & Loyalty Manager scope, retaining the CRM, lifecycle marketing, segmentation, automation, email/SMS, and performance components while removing the loyalty-program responsibilities, as requested.

KEY RESPONSIBILITIES

CRM & Klaviyo Strategy & Execution

• Develop and manage CRM activity across email and SMS, including segmentation, customer journey mapping, and content planning.

• Own the CRM/email marketing calendar and coordinate campaigns around promotions, product activity, and key seasonal moments.

• Build, manage, and optimise Klaviyo email campaigns, flows, and automated customer journeys.

• Create and manage lifecycle campaigns across acquisition, conversion, retention, and re‑engagement.

• Manage customer segmentation and personalisation based on customer behaviour, lifecycle stage, purchase activity, and engagement.

• Work closely with creative and relevant business teams to ensure communications are on‑brand, accurate, engaging, and optimised for performance.

• Manage Klaviyo integrations and support seamless syncing with relevant eCommerce platforms.

• Maintain CRM data integrity, customer consent/compliance, and database hygiene.

Email Marketing & Automation

• Take hands‑on ownership of Klaviyo campaigns, flows, automations, segmentation, and reporting.

• Build and continuously optimise automated customer journeys, including:

• Welcome flows

• Browse abandonment

• Abandoned cart

• Post-purchase

• Cross‑sell / upsell

• Re‑engagement

• Win‑back

• Other relevant lifecycle automations

• Build and schedule promotional and lifecycle email campaigns.

• Ensure automated journeys are properly triggered, tested, and functioning as intended.

• Continuously identify opportunities to improve automation coverage and customer journeys.

• Manage promotional setup and relevant offers for lifecycle communications.

Campaign Testing & Optimisation

• Apply a test, measure, and learn approach to CRM and email marketing activity.

• Conduct A/B testing across:

• Subject lines

• Email content

• Calls to action

• Offers

• Send times

• Customer segments

• Monitor email engagement, conversion, and overall campaign performance.

• Monitor email deliverability and database engagement.

• Continuously optimise campaigns and automated flows based on performance data.

Customer Segmentation & Personalisation

• Leverage customer data to create personalised customer journeys.

• Develop and manage meaningful customer segments based on behaviour, engagement, lifecycle stage, and purchase history.

• Identify opportunities to improve customer engagement and retention through targeted CRM activity.

• Ensure customers receive relevant communications at the appropriate stage of their journey.

Reporting & Customer Insights

• Monitor and analyse CRM, campaign, and automation performance.

• Prepare reporting on email marketing and Klaviyo performance.

• Measure ROI and attribution across CRM/email initiatives where applicable.

• Analyse customer segment performance and identify opportunities to improve engagement, conversion, and retention.

• Translate campaign data and customer insights into actionable recommendations and optimisations.

Requirements

• 3+ years of hands‑on experience in CRM, email marketing, lifecycle marketing, retention marketing, or a closely related role.

• Strong hands‑on Klaviyo experience is required.

• Demonstrated experience with:

• Klaviyo campaigns

• Email flows and automations

• Customer segmentation

• Lifecycle email marketing

• CRM/customer journeys

• Campaign reporting and optimisation

• Experience independently building and managing automated email journeys.

• Strong understanding of customer lifecycle marketing.

• Experience with A/B testing and email performance analytics.

• Strong analytical skills with the ability to translate performance data into actionable improvements.

• Excellent written communication skills.

• Strong attention to detail and organisational skills.

• Ability to manage multiple campaigns and priorities simultaneously.

Highly Desirable

• Experience supporting an eCommerce or direct‑to‑consumer business.

• Experience with Shopify or similar eCommerce platforms.

• Experience working with Klaviyo + Shopify integrations.

• Experience with SMS marketing.

• Understanding of email deliverability and database health.

• Experience collaborating with creative/design teams on email campaigns and templates.