CRM Specialist

optiBPO; Central Luzon; On-site; PHP 420,000 - 540,000; Full time

Benefits offered by this job

In-house medical team

HMO coverage

Growth opportunities

Learning opportunities

Job summary

optiBPO is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition. You will deploy digital campaigns, maintain the customer database, and tailor communications based on segmentation and profiling.

Work closely with the marketing team to create editorials, manage subscriptions, and track campaign performance in an in-office Clark, Pampanga setting. US evening shift experience is valued for coordination with global teams.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2-4 years of CRM/marketing/lead gen experience.
• Experience with CRM software and databases.
• Experience with automation and email marketing (Mailchimp).
• Experience building and deploying email campaigns.
• Proficient with MS Word and Excel.
• Proficient with email marketing platforms.
• Proficient with design software (preferred).
• Experience in B2B marketing (preferred).
• Experience using ERP for email automation (preferred).
• Strong organizational and time management skills.
• Creative, professional communication (written and oral).
• Ability to work independently and in a team.

Responsibilities

• Deploy lead generation emails and automation emails, and respond to leads.
• Drive new leads and customer acquisition strategies.
• Develop audience segmentation and personalized communications.
• Manage subscriptions and unsubscribed contacts.
• Create editorial calendar and schedule customer touches.
• Design campaigns aligned with brand identity.
• Collaborate on content/design from concept to execution.
• Implement other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp, and other systems to stay organized.
• Follow HR policies and procedures.

Skills

CRM software

Lead generation

Email campaigns

Automation tools

Mailchimp

MS Word & Excel

B2B marketing

ERP for email automation

Design software

Time management

Problem solving

Communication

Education

Bachelor’s degree in marketing or related field

Tools

CRM database

Job description

Job Category: Marketing | JR-23224

Job Location: Clark, Pampanga

If you are a CRM Specialist professional looking for a greater opportunity, this might be the perfect opportunity for you.

Why will you love working with this Client?

Our client aims to provide full technology lifecycle management, including helpdesk support. This client has been in the industry for a long time and now has a growing team here in the Philippines. Join them and be part of an amazing company!

Location / Shift

Clark Office, Pampanga, Evening (US) Shift

NOTE: You must be willing to work in the office at the above office location to apply for this position

Job Description

The CRM Specialist is responsible for driving positive engagement, lead generation, and customer acquisition. The CRM Specialist achieves this through the deployment of digital sales and marketing campaigns, as well as following through with lead generation activities. In addition, the CRM Specialist is responsible for maintaining the customer database with accurate information that helps to define which marketing material(s) they should receive.

Essential Position Function

• Responsible for deploying lead generation emails and automation emails, as well as tracking and responding to leads as needed
• Responsible for implementing techniques that drive new leads and acquisition of customers
• Responsible for the development of audience segmentation, prioritizing data attributes, and customer profiles to develop personalized communication strategies
• Responsible for systematic management of subscriptions and maintenance of unsubscribed/inactive customer contacts
• Creation of editorial calendar and managing schedule of customer touches that drive engagement and conversion
• Design campaigns that have a professional look and feel and are aligned with company brand identity
• Collaborate to deliver engaging content/design from concept to execution that aligns with organizational objectives
• Implements other marketing and public relations strategies as assigned
• Utilizes SharePoint, Basecamp, and other systems to stay organized, manage workload,d and track progress/productivity
• Follows all human resources policies, procedures, es and practices

Requirments

• Bachelor’s degree in marketing or other business-related discipline
• 2-4 years of experience in CRM, marketing and/or lead generation
• Experience in customer acquisition and conversion/advocacy marketing tactics
• Experience using and managing CRM software/database
• Experience using automation and email marketing programs (Mailchimp, etc.)
• Experience building and deploying email campaigns
• Proficient in Microsoft Word and Excel computer software programs
• Proficient in the use of email marketing platforms
• Proficient in Design Software programs, preferred
• Experience working in B2B, preferred
• Experience utilizing an ERP for email automation, preferred
• Strong organizational and time management skills
• Ability to creatively solve problems
• Ability to handle multiple priorities with deadlines and prioritize effectively
• Ability to communicate creatively, professionally,y and effectively (written and oral)
• Ability to work independently and as part of a collaborative team

Why join optiBPO?

optiBPO is an exciting workplace where smart, talented professionals will surround you. These professionals support clients across Australia, New Zealand, the US, Canada, and Europe.

Moreover, this is an excellent opportunity for anyone interested in serving as a CRM Specialist.

The job is within an international environment.

Perks & Benefits

• In-house medical team and HMO coverage.
• A healthy workplace promotes collaboration and creativity.
• Clear growth strategies and learning opportunities to advance your career.

Enjoy great perks and benefits, such as an in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. In addition, we need to help you advance your career by elevating growth strategies. You will also have learning opportunities throughout your career journey with us. If you are passionate about contributing to a dynamic team, the CRM Specialist role at optiBPO offers great career prospects.