CRM Specialist - Lead Gen & Email Campaigns (Evening)

optiBPO; Central Luzon; On-site; PHP 420,000 - 540,000; Full time

Benefits offered by this job

In-house medical team

HMO coverage

Growth opportunities

Learning opportunities

Job summary

optiBPO is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition. You will deploy digital campaigns, maintain the customer database, and tailor communications based on segmentation and profiling.

Work closely with the marketing team to create editorials, manage subscriptions, and track campaign performance in an in-office Clark, Pampanga setting. US evening shift experience is valued for coordination with global teams.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2-4 years of CRM/marketing/lead gen experience.
• Experience with CRM software and databases.
• Experience with automation and email marketing (Mailchimp).
• Experience building and deploying email campaigns.
• Proficient with MS Word and Excel.
• Proficient with email marketing platforms.
• Proficient with design software (preferred).
• Experience in B2B marketing (preferred).
• Experience using ERP for email automation (preferred).
• Strong organizational and time management skills.
• Creative, professional communication (written and oral).
• Ability to work independently and in a team.

Responsibilities

• Deploy lead generation emails and automation emails, and respond to leads.
• Drive new leads and customer acquisition strategies.
• Develop audience segmentation and personalized communications.
• Manage subscriptions and unsubscribed contacts.
• Create editorial calendar and schedule customer touches.
• Design campaigns aligned with brand identity.
• Collaborate on content/design from concept to execution.
• Implement other marketing and PR strategies as assigned.
• Use SharePoint, Basecamp, and other systems to stay organized.
• Follow HR policies and procedures.

Skills

CRM software

Lead generation

Email campaigns

Automation tools

Mailchimp

MS Word & Excel

B2B marketing

ERP for email automation

Design software

Time management

Problem solving

Communication

Education

Bachelor’s degree in marketing or related field

Tools

CRM database

Job description

optiBPO is seeking a CRM Specialist to drive engagement, lead generation, and customer acquisition. You will deploy digital campaigns, maintain the customer database, and tailor communications based on segmentation and profiling.

Work closely with the marketing team to create editorials, manage subscriptions, and track campaign performance in an in-office Clark, Pampanga setting. US evening shift experience is valued for coordination with global teams.