CRM and Email Marketing Specialist | Dayshift | WFH

KMC Solutions; Taguig; Remoto; PHP 420.000 - 540.000; Part-time

Descrizione del lavoro

KMC Solutions is seeking a CRM Marketing Specialist for a 6-month project-based engagement, working from home. You will drive customer engagement, onboarding, renewal, and lifecycle campaigns across email, SMS, push, and in-app messaging, collaborating with design teams to craft compelling content.

The role emphasizes data-driven optimization, audience segmentation, and performance analysis, with strong focus on privacy and consent compliance.

Competenze

• 2–3 years in CRM marketing or lifecycle marketing with hands-on campaign execution.
• Experience with Braze, Salesforce Marketing Cloud, or CleverTap preferred.
• Proficiency in Figma for campaign content with designers.
• Experience with email, SMS, push, in-app, and web campaigns.
• Strong written and verbal communication skills and stakeholder coordination.
• Understanding of email deliverability, consent, and data privacy.
• Work-from-home capable and organized to manage multiple campaigns.

Mansioni

• Execute CRM and lifecycle campaigns supporting onboarding, engagement, retention, renewals.
• Manage customer journeys with timely communications across the lifecycle.
• Create and update campaign content using Figma with designers.
• Coordinate multi-channel campaigns via email, SMS, push, in-app, and web.
• Monitor performance, identify gaps, and recommend messaging improvements.
• Apply segmentation and campaign testing to boost results.
• Track and report on campaign metrics and engagement.
• Ensure data integrity and compliance with consent and privacy rules.
• Support member engagement initiatives and revenue-generating activities.
• Coordinate with stakeholders to ensure timely delivery of communications.
• Maintain attention to detail in setup, targeting, and QA.

Conoscenze

CRM marketing

Lifecycle marketing

Email marketing

Marketing automation

Braze

Salesforce Marketing Cloud

CleverTap

Figma

Multi-channel campaigns

Data privacy

Strumenti

Braze

Salesforce Marketing Cloud

CleverTap

Descrizione del lavoro

Make Your Next Career Move and Defy Your Limits with KMC Solutions!

At KMC Solutions, we make it easy for the world’s fastest-growing companies to scale in the Philippines. As the country’s leading provider of flexible office space and Employer of Record (EOR) services, we help businesses expand without the red tape - offering a faster and easier path to growth in the Philippines.

Internal Job Title

CRM Marketing Specialist

Work Set-Up

Work From Home

Work Schedule

9AM to 6PM Australian Time; 6AM to 3PM Manila Time

Employment Type

Project-Based (6 Months - similar to probationary period); subject for regular employment based on performance and client evaluation afterwards.

Position Summary

We are looking for a CRM Marketing Specialist to support customer engagement, retention and renewal through targeted communications and lifecycle marketing campaigns. In this role, you will help manage customer journeys from onboarding to renewal, execute campaigns across multiple communication channels, and analyze campaign performance to identify opportunities for improvement. You will work closely with stakeholders and designers to prepare engaging campaign content and optimize messaging based on customer behavior and campaign results.

Duties and Responsibilities

• Execute CRM and lifecycle marketing campaigns that support customer onboarding, engagement, retention, renewals, reactivation, and feature adoption.
• Manage and optimize customer journeys to deliver relevant and timely communications throughout the customer lifecycle.
• Create, coordinate, and update campaign content and collateral using Figma, working closely with designers and other stakeholders as needed.
• Support campaign execution across communication channels such as email, SMS, push notifications, in-app messaging, and web.
• Monitor campaign performance, identify gaps and opportunities, and recommend improvements to messaging, timing, targeting, and customer engagement.
• Apply customer segmentation and campaign testing to improve communication effectiveness and campaign results.
• Track and report on CRM campaign performance, engagement metrics, and other relevant results.
• Maintain accurate campaign data and ensure communications follow applicable consent, privacy, and deliverability requirements.
• Support member engagement initiatives, including event communications, upgrades, renewals, reactivation, and other revenue-generating activities.
• Assist with customer surveys and research to better understand member needs, preferences, and engagement opportunities.
• Coordinate with internal stakeholders to gather feedback, align campaign requirements, and ensure timely delivery of communications.
• Maintain strong attention to detail and quality across campaign setup, content, audience targeting, and execution.

Qualifications

• At least 2-3 years of relevant experience in CRM marketing, lifecycle marketing, email marketing, or marketing automation, with hands‑on campaign execution experience.
• Preferred but not required: Experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, or CleverTap.
• Experience managing customer lifecycle campaigns, automated journeys, audience segmentation, and customer engagement initiatives.
• Proficiency in Figma, with the ability to prepare or update campaign content and collateral and collaborate with designers.
• Experience executing campaigns through email, SMS, push notifications, in-app messaging, or web channels. Experience across multiple channels is an advantage.
• Ability to monitor campaign performance, interpret results, identify gaps, and recommend improvements to campaign messaging and customer journeys.
• Familiarity with campaign testing, performance reporting, and customer segmentation.
• Strong written and verbal communication skills, with the ability to coordinate effectively with stakeholders and creative teams.
• Excellent attention to detail, particularly in campaign setup, content accuracy, audience targeting, and quality assurance.
• Understanding of email deliverability, customer consent, and data privacy requirements.
• Proactive, organized, and comfortable managing multiple campaigns and deadlines in a work-from-home environment.