CRM Specialist: Lead Gen & Engagement (Evening US Shift)

optiBPO; Mabalacat; On-site; PHP 300,000 - 600,000; Full time

Benefits offered by this job

In-house medical team

HMO coverage

Healthy workplace

Growth opportunities

Learning opportunities

Job summary

optiBPO is seeking a CRM Specialist to drive engagement, lead generation and customer acquisition from Clark, Pampanga. You will deploy digital campaigns, manage subscriptions and maintain the customer database to tailor communications.

Join an international client-base and collaborate across teams to deliver content and campaigns that align with our brand. Evening US shifts require in-office presence at Clark office.

Qualifications

• Bachelor’s degree in marketing or business.
• 2-4 years of CRM, marketing and/or lead generation
• Experience in customer acquisition and conversion/advocacy marketing tactics
• Experience using and managing CRM software/database
• Experience using automation and email marketing programs (Mailchimp, etc.)
• Experience building and deploying email campaigns
• Proficient in Microsoft Word and Excel
• Proficient in the use of email marketing platforms
• Proficient in Design Software programs, preferred
• Experience working in B2B, preferred
• Experience utilizing an ERP for email automation, preferred
• Strong organizational and time management skills
• Ability to creatively solve problems
• Ability to handle multiple priorities with deadlines and prioritize effectively
• Ability to communicate creatively, professionally, and effectively (written and oral)
• Ability to work independently and as part of a collaborative team

Responsibilities

• Deploy lead generation emails and automation emails; track leads
• Implement techniques that drive new leads and customer acquisition
• Develop audience segmentation and personalized communications
• Manage subscriptions and unsubscribed/inactive contacts
• Create editorial calendar and schedule customer touches
• Design campaigns aligned with brand identity
• Collaborate to deliver content and design from concept to execution
• Implement other marketing and PR strategies as assigned
• Utilize SharePoint, Basecamp to stay organized and track progress
• Follow HR policies and practices

Skills

CRM Marketing

Lead Generation

Email Marketing

Content Design

Communication Skills

Education

Bachelor's degree in Marketing or Business

Tools

CRM Software

Mailchimp

SharePoint

Basecamp

Excel

Design Software

ERP for Email Automation

Job description

optiBPO is seeking a CRM Specialist to drive engagement, lead generation and customer acquisition from Clark, Pampanga. You will deploy digital campaigns, manage subscriptions and maintain the customer database to tailor communications.

Join an international client-base and collaborate across teams to deliver content and campaigns that align with our brand. Evening US shifts require in-office presence at Clark office.