CRM Data Analyst: Turn Insights into Growth

Stfrancis; Manila; On-site; PHP 240,000 - 420,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based"

HMO on Day 1 / HMO with dependents

Access to mental health coverage andw

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work and train in our  

Job summary

Home Credit Philippines is seeking a data-driven CRM Analyst to turn customer data into actionable insights, improve data quality, and support precision-targeted campaigns across acquisition, retention, upselling, and win-back initiatives.

You'll collaborate with marketing, sales, and IT to design dashboards, define KPIs, perform segmentation and predictive modeling, and continuously optimize customer journeys through testing.

Qualifications

• Fresh graduates or those with 1 year of data analytics experience.
• Coding knowledge in any language.
• Systematic problem solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Collaborate with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dashboards to track engagement and revenue attribution.
• Conduct in-depth customer segmentation and predictive modeling for hyper-targeted communications.
• Audit, clean, deduplicate, and enrich CRM data to ensure analytical outputs are based on accurate information.
• Design and execute A/B and multivariate tests to optimize customer journeys based on findings.
• Create post-campaign analyses with actionable recommendations to improve future campaigns.
• Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities.

Skills

Fresh graduate / 1yr exp

Coding knowledge

Systematic problem solving

Tools

PowerBI

Job description

Home Credit Philippines is seeking a data-driven CRM Analyst to turn customer data into actionable insights, improve data quality, and support precision-targeted campaigns across acquisition, retention, upselling, and win-back initiatives.

You'll collaborate with marketing, sales, and IT to design dashboards, define KPIs, perform segmentation and predictive modeling, and continuously optimize customer journeys through testing.