CRM Data Analyst: Drive Targeted Campaigns & Growth

MMSU Global Association, Inc.; Taguig; Ibrido; PHP 279.000 - 502.000; Tempo pieno

Vantaggi offerti da questo lavoro

Permanent dayshift schedule

Up to 20% variable performance-based

HMO on Day 1 / HMO with dependents

Mental health coverage and wellness

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work and train in our国际

Opportunity to work in international/​

Descrizione del lavoro

Home Credit Philippines is seeking a data analytics professional to drive CRM decision-making and optimize customer engagement. You will transform data into actionable insights, improve data quality, and support precision campaigns that boost loyalty and revenue.

You'll analyze CRM data, segment customers, and help design data-driven strategies with cross-functional teams across marketing, sales and IT. Fresh graduates are welcome.

Competenze

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless of language.
• Systematic problem solving abilities.

Mansioni

• Analyze large datasets from CRM platforms to identify customer behaviours, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales and service teams to develop data-driven campaign strategies for acquisition, retention, upselling and win-back.
• Define KPIs for CRM initiatives and build dashboards to track performance, engagement, and revenue attribution.
• Conduct customer segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality efforts: audit, clean, deduplicate, and enrich CRM data for accurate outputs.
• Design and execute A/B and multivariate tests to optimize customer journeys based on results.
• Create post-campaign analyses with actionable recommendations to improve future campaigns.
• Collaborate with marketing operations, digital teams and IT to enhance CRM capabilities and integrate new data sources.

Conoscenze

PowerBI

Coding

Systematic problem solving

Descrizione del lavoro

Home Credit Philippines is seeking a data analytics professional to drive CRM decision-making and optimize customer engagement. You will transform data into actionable insights, improve data quality, and support precision campaigns that boost loyalty and revenue.

You'll analyze CRM data, segment customers, and help design data-driven strategies with cross-functional teams across marketing, sales and IT. Fresh graduates are welcome.