CRM Lifecycle Lead: Data-Driven Engagement & Growth

Home Credit; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance-based bonus up to 50%

HMO from Day 1

Mental health access

Wellness leaves

Internal career mobility

Learning opportunities (local and intl

Job summary

Home Credit Philippines is seeking a CRM Lifecycle Manager to develop and execute CRM strategies that enhance customer engagement, retention, and loyalty. You will manage the entire customer lifecycle from acquisition to retention, ensuring a personalized experience across channels.

You will analyze data, create targeted campaigns, and collaborate with cross-functional teams to optimize customer journeys. Strong leadership and communication with senior management are essential.

Qualifications

• Minimum 5 years' experience in analytical role.
• Minimum 1 years’ experience as team leader.
• Experience working with online products.
• Coding knowledge in any language.
• Analytical mind and well organized with attention to detail.
• Excellent communication skills, able to communicate with senior management.

Responsibilities

• Develop and implement CRM strategies to optimize engagement and retention.
• Analyze customer data to identify trends and opportunities.
• Create and manage targeted campaigns to drive acquisition and retention.
• Collaborate with cross-functional teams for cohesive customer experiences across touchpoints.
• Monitor and report on CRM initiatives and campaign effectiveness.
• Utilize CRM software to manage customer interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on CRM industry trends and best practices.

Skills

Analytical skills

Team leadership

Experience with online products

Coding knowledge

Attention to detail

Communication with senior management

Tools

CRM software

Job description

Home Credit Philippines is seeking a CRM Lifecycle Manager to develop and execute CRM strategies that enhance customer engagement, retention, and loyalty. You will manage the entire customer lifecycle from acquisition to retention, ensuring a personalized experience across channels.

You will analyze data, create targeted campaigns, and collaborate with cross-functional teams to optimize customer journeys. Strong leadership and communication with senior management are essential.