CRM Data Analyst I — Turn Insights into Campaign Growth

KadaKareer; Philippines; On-site; PHP 250,000 - 420,000; Full time

Benefits offered by this job

Permanent dayshift

Bonus up to 20%

HMO on Day 1

Mental health coverage

Wellness Leave

Birthday Leave

Internal career mobility

Opportunity to train in international/

Job summary

Home Credit Philippines is seeking a data analytics-focused professional to drive data-informed CRM decisions. You will analyze CRM data, support campaign strategy with cross-functional partners, measure performance with KPIs, and deliver insights to improve customer engagement and revenue.

The role involves segmentation, predictive modeling, data cleansing, and running A/B tests to optimize journeys. Collaboration with marketing ops, IT, and digital teams is essential.

Qualifications

• Fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies for acquisition, retention, upsell, and win-back.
• Define KPIs for CRM initiatives and build dashboards to track performance, engagement, and revenue attribution.
• Conduct customer segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives: audit, clean, deduplicate, enrich CRM data.
• Design and execute A/B and multivariate tests to optimize customer journeys.
• Create post-campaign analyses with actionable recommendations to improve future campaigns.
• Collaborate with marketing operations, digital teams, and IT to enhance CRM capabilities.

Skills

Data analytics

Coding knowledge

Systematic problem solving

PowerBI

Tools

PowerBI

Job description

Home Credit Philippines is seeking a data analytics-focused professional to drive data-informed CRM decisions. You will analyze CRM data, support campaign strategy with cross-functional partners, measure performance with KPIs, and deliver insights to improve customer engagement and revenue.

The role involves segmentation, predictive modeling, data cleansing, and running A/B tests to optimize journeys. Collaboration with marketing ops, IT, and digital teams is essential.