CRM Data Analyst I: Entry-Level, Insightful Campaigns

Home Credit Philippines; Philippines; On-site; PHP 240,000 - 420,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 / HMO with dependents

Mental health coverage

Wellness leave

Internal career mobility

International offices experience

Job summary

Home Credit Philippines is seeking a data analytics associate to drive data-informed decisions for CRM initiatives, focusing on customer insights, segmentation, and campaign performance.

You'll analyze datasets, support strategy with dashboards, and collaborate with marketing and IT. Fresh graduates or those with 1 year of analytics experience are welcome; proficiency in PowerBI is a plus, with a collaborative, growth-minded environment.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

Skills

Data analytics

Coding

Problem solving

Tools

PowerBI

Job description

Home Credit Philippines is seeking a data analytics associate to drive data-informed decisions for CRM initiatives, focusing on customer insights, segmentation, and campaign performance.

You'll analyze datasets, support strategy with dashboards, and collaborate with marketing and IT. Fresh graduates or those with 1 year of analytics experience are welcome; proficiency in PowerBI is a plus, with a collaborative, growth-minded environment.