CRM Insights Analyst — Data-Driven Campaigns & Growth

Home Credit Philippines; Taguig; On-site; PHP 350,000 - 550,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based

HMO on Day 1 / HMO with dependents

Access to mental health coverage and

Wellness Leave and Birthday Leave

Internal Career Mobility

Opportunity to work and train in our

Job summary

Home Credit Philippines seeks a data analytics specialist to drive CRM decision-making by delivering actionable insights, improving data quality, and supporting precision-targeted campaigns. You will analyze customer data, develop strategies with marketing teams, and measure outcomes with dashboards.

The role emphasizes segmentation, predictive modeling, A/B testing, and cross-functional collaboration to optimize customer journeys and revenue growth.

Qualifications

• Fresh graduates or those with 1 year of data analytics experience.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Conduct in-depth customer segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives to audit, clean, deduplicate, and enrich CRM data.
• Design and execute A/B and multivariate tests to optimize customer journeys based on empirical findings.
• Create post-campaign analysis reports with actionable recommendations to improve future campaigns.
• Collaborate with marketing operations, digital teams, and IT to enhance CRM capabilities and integrate new data sources.

Skills

Data analytics

Coding knowledge

Systematic problem solving

Tools

PowerBI

Job description

Home Credit Philippines seeks a data analytics specialist to drive CRM decision-making by delivering actionable insights, improving data quality, and supporting precision-targeted campaigns. You will analyze customer data, develop strategies with marketing teams, and measure outcomes with dashboards.

The role emphasizes segmentation, predictive modeling, A/B testing, and cross-functional collaboration to optimize customer journeys and revenue growth.