CRM Data Analyst: Drive Personalization & Revenue Growth

University of St. La Salle; Philippines; On-site; PHP 260,000 - 420,000; Full time

Benefits offered by this job

Permanent dayshift

Bonus 20%

HMO day 1

Mental health coverage

Wellness leave

Internal career mobility

International office training

Job summary

Home Credit Philippines is seeking an entry-level data analytics professional to drive data-informed decision-making for CRM initiatives. You will analyze large CRM datasets, support data-driven campaigns, and build dashboards to measure performance and revenue impact.

Responsibilities include customer segmentation, data quality management, testing, and cross-functional collaboration to enhance CRM capabilities. Fresh graduates encouraged to apply; PowerBI expertise is a plus.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

Skills

Data analytics

Coding knowledge

Systematic problem solving

Tools

PowerBI

Job description

Home Credit Philippines is seeking an entry-level data analytics professional to drive data-informed decision-making for CRM initiatives. You will analyze large CRM datasets, support data-driven campaigns, and build dashboards to measure performance and revenue impact.

Responsibilities include customer segmentation, data quality management, testing, and cross-functional collaboration to enhance CRM capabilities. Fresh graduates encouraged to apply; PowerBI expertise is a plus.