CRM Data Analyst: Insights, Targeting & Campaign Growth

Centro Escolar University; Taguig; Hybrid; PHP 360,000 - 720,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based

HMO on Day 1 / HMO with dependents

Access to mental health coverage and 2

Job summary

Home Credit Philippines is hiring a data analytics professional to drive CRM decisions through actionable insights, data quality improvements, and targeted campaigns.

You will analyze customer data, support campaign strategy, define KPIs, build dashboards, and collaborate with marketing, sales, and IT to enhance CRM capabilities.

Open to fresh graduates or those with 1 year of experience in data analytics; PowerBI proficiency is a plus, and a day shift schedule is provided.

Qualifications

• Open to fresh graduates or those with 1 year of experience in data analytics.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

Skills

Data analytics

PowerBI

Tools

SQL

Job description

Home Credit Philippines is hiring a data analytics professional to drive CRM decisions through actionable insights, data quality improvements, and targeted campaigns.

You will analyze customer data, support campaign strategy, define KPIs, build dashboards, and collaborate with marketing, sales, and IT to enhance CRM capabilities.

Open to fresh graduates or those with 1 year of experience in data analytics; PowerBI proficiency is a plus, and a day shift schedule is provided.