CRM Campaign Lead — Growth & Analytics

BF JADE E-SERVICES PHILIPPINES INC.; Muntinlupa; On-site; PHP 400,000 - 700,000; Full time

Job summary

BF JADE E-SERVICES PHILIPPINES INC. is hiring a CRM Campaign Manager to lead the content calendar and execution of CRM campaigns across multiple regions, including Malaysia, Singapore and Hong Kong.

You will build segmentation, coordinate with regional teams, and set up campaigns in MoEngage/Braze with attention to audience, content, and scheduling. The role emphasizes data-driven decision making, A/B testing, and translating metrics into actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: read dashboards, basic spreadsheets, interpret metrics to make recommendations.
• Experience with A/B testing and experimentation is a plus.

Responsibilities

• Lead campaign planning and execution across CRM channels (emails, push notifications, etc.).
• Build and refine targeting segments based on behavior and priorities.
• Coordinate calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in CRM platforms including audience, content, scheduling, and variants.
• Track campaign performance and derive actionable insights.
• Run A/B and multivariate tests to improve performance; present key learnings.

Skills

CRM campaigns

A/B testing

Customer lifecycle

Data analysis

Copywriting

Stakeholder management

Content localization

Education

Bachelor’s degree in Marketing

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

BF JADE E-SERVICES PHILIPPINES INC. is hiring a CRM Campaign Manager to lead the content calendar and execution of CRM campaigns across multiple regions, including Malaysia, Singapore and Hong Kong.

You will build segmentation, coordinate with regional teams, and set up campaigns in MoEngage/Braze with attention to audience, content, and scheduling. The role emphasizes data-driven decision making, A/B testing, and translating metrics into actionable recommendations.