CRM Campaign Lead – Regional Growth

ZALORA Group; Muntinlupa; On-site; PHP 446,000 - 781,000; Full time

Job summary

ZALORA Group is seeking a CRM Campaign Manager to lead end-to-end CRM campaigns across multiple markets, building audience segments and coordinating with marketing, onsite, and performance teams. You will manage campaign setup in MoEngage/Braze-like platforms, analyze performance, and optimize strategies using data-driven insights.

The role requires a marketing or business degree, strong retention knowledge, and experience with marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Experience with CRM/Marketing Automation platforms (MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable with data: dashboards, basic spreadsheets, and metrics interpretation.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content for target audiences.
• Detail-oriented with strong organizational skills; able to manage multiple campaigns and deadlines.
• Excellent communication and stakeholder management with regional teams.
• Knowledge of data privacy/regulations related to marketing communications is a plus.
• Experience with e-commerce or fashion/retail CRM is a plus.

Responsibilities

• Campaign Planning & Execution: lead content calendar and CRM campaigns across Malaysia, Singapore and Hong Kong; build targeting segments; coordinate cross-team calendars; set up campaigns in CRM platforms.
• Performance Analysis & Optimization: track campaign metrics (open rate, CTR, revenue, etc.); run A/B tests; prepare performance reports for stakeholders.

Skills

CRM platforms

A/B testing

Data analysis

Copywriting

Stakeholder management

Localization

Retention strategy

E-commerce CRM

Data privacy

Education

Bachelor’s degree (Marketing/Business/Communications)

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

ZALORA Group is seeking a CRM Campaign Manager to lead end-to-end CRM campaigns across multiple markets, building audience segments and coordinating with marketing, onsite, and performance teams. You will manage campaign setup in MoEngage/Braze-like platforms, analyze performance, and optimize strategies using data-driven insights.

The role requires a marketing or business degree, strong retention knowledge, and experience with marketing automation tools.