CRM Campaign Lead - Segmentation & Growth

ZALORA Group; Muntinlupa; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

ZALORA Group is seeking a CRM/Marketing professional to lead content calendar and execution of CRM campaigns across Malaysia, Singapore, and Hong Kong. You will build segments, coordinate with regional teams, and set up campaigns in MoEngage/Braze or similar platforms.

The role emphasizes data-driven optimization, audience targeting, and collaboration with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.

Responsibilities

• Lead the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) across Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in the CRM platform with audiences, content, scheduling, and variants.

Skills

CRM platforms

Email marketing

Data analysis

A/B testing

Copywriting

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

ZALORA Group is seeking a CRM/Marketing professional to lead content calendar and execution of CRM campaigns across Malaysia, Singapore, and Hong Kong. You will build segments, coordinate with regional teams, and set up campaigns in MoEngage/Braze or similar platforms.

The role emphasizes data-driven optimization, audience targeting, and collaboration with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.