CRM Campaign Strategist (Hybrid)

SVEN; Quezon City; Hybrid; PHP 480,000 - 720,000; Full time

Benefits offered by this job

HMO and life insurance

In-house learning programs

Company-sponsored training

Hybrid work setup

Job summary

SVEN in Quezon City, Philippines, is seeking a Campaign Specialist to lead daily CRM operations across email, SMS, in-app, and web assets to drive engagement and loyalty. You’ll manage end-to-end campaign execution, coordinate with creative, data, and product teams, build audience segments, and implement personalization strategies while monitoring KPIs and privacy compliance.

The role requires a hybrid work setup and experience with CRM partners, analytics tools, and data-driven optimization.

Qualifications

• Excellent written and verbal communication.
• Strong organizational and time management skills.
• Highly detail-oriented with a strong commitment to accuracy.
• Strong analytical and critical thinking skills for data interpretation.
• Demonstrated initiative and ownership; able to work independently.
• Basic understanding of data analysis tools such as Google Analytics, Power BI, Tableau, SQL.
• Experience managing third-party CRM, rewards, or marketing partners/vendors.
• Familiarity with customer retention, loyalty, and engagement strategies.
• Willing to work on a hybrid setup.

Responsibilities

• Manage end-to-end execution of CRM campaigns (email, SMS, in-app push notifications, web & app assets, ad assets, and personalization flows).
• Maintain daily campaign schedules, monitor deployments, and troubleshoot issues.
• Collaborate with creative, data, and product teams for assets, targeting, and messaging.
• Continuously manage 3rd party reward & CRM partners.
• Assist in CRM program planning and design as needed.
• Build and refine audience segments based on behavior and lifecycle.
• Develop and implement personalization strategies for timely communications.
• Track and report on campaign KPIs and ROI.
• Ensure data privacy compliance (e.g., GDPR).

Skills

Excellent written communication

Verbal communication

Organizational skills

Time management

Attention to detail

Analytical thinking

Initiative & ownership

Data analysis tools knowledge

CRM/partner management

Retention & loyalty strategies

Hybrid work readiness

Tools

Google Analytics

Power BI

Tableau

SQL

Job description

SVEN in Quezon City, Philippines, is seeking a Campaign Specialist to lead daily CRM operations across email, SMS, in-app, and web assets to drive engagement and loyalty. You’ll manage end-to-end campaign execution, coordinate with creative, data, and product teams, build audience segments, and implement personalization strategies while monitoring KPIs and privacy compliance.

The role requires a hybrid work setup and experience with CRM partners, analytics tools, and data-driven optimization.