Lifecycle CRM Manager - Optimove & Multi-Channel Campaigns

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A resource management firm is seeking a Marketing Analyst to leverage Optimove for user segmentation and lifecycle marketing. The role involves crafting engaging content in collaboration with Creative teams and monitoring performance metrics across various channels. Candidates should have over 3 years of experience in CRM and a strong analytical background. Knowledge of gaming, e-commerce, or fintech will be advantageous, and familiarity with SMS and multi-channel flows is essential. This opportunity is located in Quezon City, Philippines.

Qualifications

• 3+ years of experience in CRM, retention, or lifecycle marketing for digital products.
• Hands-on experience using Optimove for campaign orchestration and analysis.
• Strong understanding of user lifecycle management and segmentation logic.

Responsibilities

• Segment users based on behavior and set up real-time triggers.
• Collaborate with creative teams to craft engaging content.
• Monitor delivery and conversion metrics across channels.

Skills

CRM experience

Data analysis

Campaign management

Segmentation

Behavior-driven marketing

Tools

Optimove

SMS platforms

CRM APIs

Job description

A resource management firm is seeking a Marketing Analyst to leverage Optimove for user segmentation and lifecycle marketing. The role involves crafting engaging content in collaboration with Creative teams and monitoring performance metrics across various channels. Candidates should have over 3 years of experience in CRM and a strong analytical background. Knowledge of gaming, e-commerce, or fintech will be advantageous, and familiarity with SMS and multi-channel flows is essential. This opportunity is located in Quezon City, Philippines.