Credit Card Strategy Leader

Home Credit Philippines; Taguig; On-site; PHP 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Permanent dayshift

Bonus up to 50%

HMO for employee and dependents

Wellness support

Career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a senior strategy leader for revolving products including Virtual limit and Credit Card. You will craft, build, and manage product design, requirements, and lifecycle strategies to maximize customer value and engagement, with a strong emphasis on digital lifecycle and in-app activation.

The role leads a team of 10+ experts and 2 scrum teams, partnering with Legal, Risk, Compliance and IT to ensure compliant, market-ready features and a roadmap that drives

Qualifications

• Minimum 12 years of experience in CRM, lifecycle or product roles in financial services.
• Strong product management and development experience in financial contexts.
• Experience building and leading a team in a matrixed environment.
• Ability to collaborate with a wide range of internal partners.
• History of leading in fast-paced, high-growth environments.
• Comfortable using data and analytics to inform strategy and product decisions.
• Strong understanding of business KRAs and how to drive them.
• Experience in an Agile development environment.

Responsibilities

• Collaborate with Legal, Operations, Risk, Compliance, Product, IT and Sales.
• Craft overall customer lifecycle strategy focused on revolving value.
• Define product features and own execution of initiatives.
• Guide technical implementation with IT and Product teams balancing speed to market.
• Partner with cross-functional teams and external partners to design and launch features.
• Use data, analytics, market research to drive lifecycle decisions.
• Define and supervise key performance metrics for product decisions.
• Ensure revolving products comply with laws and internal policies.
• Lead and manage 10+ experts and 2 development scrum teams.

Skills

CRM strategy

Lifecycle management

Stakeholder collaboration

Agile development

Data analytics

Tools

SQL

Tableau

Power BI

Excel

Job description

Job Description:

About The Job

The Credit Card Strategy Leader is responsible for revolving products – Virtual limit and Credit Card. The position is responsible for crafting, building, and managing revolving credit products, including product design, product build requirements, implementation. Another area of focus is building customer lifecycle strategy around revolving product, with special focus on digital lifecycle and in app engagement as well as crafting a cross-sell strategy and rules to maximize value of each customer, including customer segmentation approach. This senior management role will be responsible for the performance of revolving customer base and the evolution of the customer lifecycle strategy, product development and roadmap.

What You’ll Do

• Collaborating across a diverse group of stakeholders (e.g. Legal, Operations, Risk, Compliance, Product Managers, Information Technology, Sales, Program Manager, etc.)
• Crafting overall customer lifecycle strategy focused on revolving value proposition as main driver of customer engagement and optimization of customer lifetime value
• Defining product features and owning the successful execution of agreed initiatives
• Engaging closely with Program Managers, Information Technology and Product Managers to help determine the best technical implementation and design while balancing speed to market needs
• Partnering with cross-functional teams and external partners to design, build, launch, and market new product features
• Using customer experience data, analytics, market research and competitive analysis to drive decision making with regards to customer life cycle, strategy, and communication
• Defining and proactively supervising key performance metrics to support and inform product decisions
• Partnering with Legal, Risk, and Compliance teams to ensure the revolving credit products we deliver are aligned with applicable laws, regulations, and internal policies
• Leading and managing directly team of 10+ experts, specialists and managers as well as 2 development scrum teams

What You Need To Have

• Minimum 12 years working experience in CRM, lifecycle or product roles preferably in banks or insurance or financial industries
• Strong product management and development experience preferably from customer finance, telco or retail businesses
• Experience building and leading a team in a matrixed environment
• Ability to work collaboratively with a wide range of internal partners
• History of leading and executing in fast-paced, high-growth, uncertain environments
• Comfortable using data and analytics to inform strategy and product decisions
• Strong understanding of business KRAs and the ability to drive them
• Experience in an Agile development environment

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 50% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same‑sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities

Empower Filipinos with innovative financial solutions at Home Credit Philippines.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation.