Senior Product Specialist

Maya; Mandaluyong; Presencial; PHP 900 000 - 1 300 000; Tempo integral

Resumo da oferta

Maya, a leading fintech in the Philippines, is seeking a Product Manager for Loyalty to define and execute a data-driven strategy across our ecosystem. You will own vision, goals, and KPIs, collaborating with engineering, design, marketing and operations to deliver scalable loyalty features that boost engagement and revenue.

Ideal candidates have 6+ years in product management, strong analytics, and a track record of launching customer engagement initiatives in financial services.

Qualificações

• 6+ years of experience in product management, preferably with customer engagement and AI-driven solutions.
• Proven track record of launching and iterating on loyalty or engagement features for financial services.
• Strong understanding of customer behavior, data analysis, and market research.
• Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.
• Passion for building products that create value for customers and business partners.
• Strategic thinker with strong planning and problem-solving abilities.

Responsabilidades

• Develop and execute the Loyalty product strategy and roadmap across the ecosystem.
• Collaborate with engineering, design, marketing, commercial, and operations to implement features.
• Define requirements, user stories, and prioritization; conduct experiments to improve loyalty.
• Analyze customer behavior and metrics to inform product decisions and drive growth.

Conhecimentos

Product management experience

Customer engagement

AI-driven solutions

Data analysis

Market research

Strategic thinking

Formação académica

Bachelor's degree in Business Management, Marketing Management, Computer Science/Engineering, or a related field

Descrição da oferta de emprego

Our goal is for everyone to make bolder choices with their finances.

To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people - those with the guts to challenge the way things are and transform them into something better.

To be part of Team Maya is to be Bolder for Better.

Description:

As the Product Manager for Loyalty, you will play a crucial role in developing and executing the product strategy and roadmap to delight our customers and establish loyalty across our ecosystem. This role demands a product leader who can blend strategic thinking, strong execution, and effective partner engagement to deliver innovative, seamless, and scalable solutions that elevate the way we do customer engagement.

You must possess deep experience in understanding, sizing and translating customer needs and pain points into data-powered, customer-centered value propositions that drive acquisition, activation, usage, retention and revenue while establishing brand love and loyalty. You will collaborate with both internal and external stakeholders and collaborators to drive value for consumers and business partners, ensuring our loyalty use cases become key lifetime value and revenue drivers.

In this role, you will primarily set and own the vision, execution and management of Loyalty Products:

Product Strategy and Management

• Formulate, garner support for, and implement a comprehensive vision and strategy for Loyalty products that align with overall business objectives and the broader consumer product vision and overall ecosystem value proposition to other segments.
• Identify and prioritize opportunities to maximize customer acquisition, engagement, retention, and monetization lifecycle and establish key performance indicators (KPIs) and track progress against targets.
• Collaborate with engineering, design, commercial, marketing and operations teams to develop and implement Loyalty product features and initiatives that elevate customer delight and drive commercial outcomes.
• Conduct A/B testing and other experiments to optimize product performance and improve loyalty.
• Define, document and secure concurrence to product requirements, user stories, and product prioritization.

Product Data Analysis and Insightting

• Analyze customer behavior, transaction data, market insights, and other relevant metrics to identify trends and patterns, develop and maintain data models to predict and influence customer loyalty.
• Utilize data visualization tools to communicate insights and recommendations to stakeholders.
• Develop and implement product strategies based on product analytics and user insights to drive organic customer acquisition, usage, retention, referral and revenue.
• Drive funnel analysis of Loyalty products to ensure continuous improvement of product value proposition and experience.

Customer Segmentation and Personalization

• Leverage data and AI to develop and implement customer segmentation strategies to create new segmentation, tailor customer experiences, value proposition and communication to specific segments.
• Leverage data and AI to launch gamification and personalization capabilities for internal use and for external monetization.

Required Qualifications

• Bachelor's degree in Business Management, Marketing Management, Computer Science/Engineering, or a related field.
• 6+ years of experience in product management, preferably with a focus on customer engagement, AI-driven solutions.
• Proven track record of successfully launching and iterating on customer engagement, retention and monetization product offerings for financial services products.
• Strong understanding of customer behavior, data analysis, and market research methodologies.
• Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.
• Passion for building products that create value for both customers and the business.
• Strategic and logical thinker, with effective planning, analytical and problem-solving abilities.