Category Strategy & Analytics Lead

Colgate-Palmolive Philippines Incorporated; Pateros; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Colgate-Palmolive Philippines Incorporated is seeking an E2E Category Business Thought Partner to drive growth through consumer insights, foresights, and analytics across PCP/SBH. You will lead the Human-Centric Insights & Foresights Capability Pod and transform market realities into strategic direction for commercial teams.

You will partner with Management Team and Category Heads to synthesize data, shape projects, and accelerate innovation timelines across the enterprise.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Anthropology, Communications Research, Business Admin, Economics, or related field.
• Minimum 7 years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.
• Mastery in Category Research: designing, executing, and synthesizing qualitative and quantitative studies, testing, and tracking.
• Capability in interpreting syndicated data from Nielsen/NIQ and Kantar to connect behavior with market outcomes.
• Strong strategic narrative and influencing skills with senior leadership.

Responsibilities

• Lead end-to-end strategic planning enablement for BRs and MYRs for the assigned category.
• Architect and scale frontier insight capabilities including AI-enabled personas and trend tools.
• Own the full research agenda from immersions to concept validation and brand tracking.
• Synthesize syndicated data and internal metrics to inform RGM, pricing, and promotions.
• Collaborate as a thought partner to Management Team and Category Heads.

Skills

Consumer insights

Category research

Strategic storytelling

Data interpretation

Influencing senior leaders

Experience in CPG/FMCG

Education

Bachelor’s degree

Tools

Nielsen/NIQ data

Kantar data

Job description

Colgate-Palmolive Philippines Incorporated is seeking an E2E Category Business Thought Partner to drive growth through consumer insights, foresights, and analytics across PCP/SBH. You will lead the Human-Centric Insights & Foresights Capability Pod and transform market realities into strategic direction for commercial teams.

You will partner with Management Team and Category Heads to synthesize data, shape projects, and accelerate innovation timelines across the enterprise.