Category Growth Lead — FMCG Trade Marketing

PM Consulting; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

PM Consulting in the Philippines seeks a Trade Marketing Manager – Category Development (FMCG) to drive category growth and translate consumer insights into actionable retail initiatives. You will work with cross-functional teams to build category plans and optimize in-store execution across channels.

The role emphasizes leading trade marketing, developing channel toolkits, and performing performance analysis to inform future initiatives.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or related field.
• At least five years in Category Development, Trade Marketing, or Shopper Marketing in FMCG/beverage.
• Strong category management, retail execution, and data analysis background.

Responsibilities

• Develop category and shopper strategies aligned with brand and channel needs.
• Lead trade marketing planning, calendars, and BTl programs.
• Set metrics to track trade and category initiatives and analyze performance.

Skills

Category management

Retail execution

Shopper marketing

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Business Administration / Marketing / Economics

Master's degree preferred

Job description

PM Consulting in the Philippines seeks a Trade Marketing Manager – Category Development (FMCG) to drive category growth and translate consumer insights into actionable retail initiatives. You will work with cross-functional teams to build category plans and optimize in-store execution across channels.

The role emphasizes leading trade marketing, developing channel toolkits, and performing performance analysis to inform future initiatives.