AI-Driven Category Strategy & Analytics Lead

Colgate; Taguig; Hybrid; PHP 2,000,000 - 2,800,000; Full time

Job summary

Colgate-Palmolive in Taguig, Philippines, offers a unique leadership opportunity as Manager, Category Strategy & Analytics - HPC. You will serve as the E2E Category Business Thought Partner for PCP/SBH, integrating consumer insights, foresights, and analytics to drive category growth and accelerate innovation.

You will lead the Philippines Human-Centric Insights & Foresights Capability Pod, developing predictive tools and AI-powered research frameworks.

Qualifications

• Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field.
• Minimum 7 years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.
• Deep expertise in category research including testing and brand equity tracking.
• Interpreting syndicated data (Nielsen/NIQ, Kantar) to link consumer behavior with share and sales.
• Strong strategic narrative and influencing skills, with a track record of shaping business decisions with senior leadership.

Responsibilities

• Lead end-to-end strategic planning enablement for Budget Reviews (BR) and Mid-Year Reviews (MYR).
• Architect and scale frontier insight capabilities across the enterprise, including AI-enabled consumer personas and trend foresighting tools.
• Own the full research agenda for the assigned category—from white-space exploration, consumer immersions, and ideation to concept pre-testing, pack/product validation, marketing mix modelling, and brand equity tracking.
• Synthesize syndicated retail audit data, household panel insights, and internal sales metrics to inform RGM, pricing, promos, and omnichannel execution.
• Champion data-driven thought leadership and partner with senior leadership across workstreams.

Education

Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field

Job description

Colgate-Palmolive in Taguig, Philippines, offers a unique leadership opportunity as Manager, Category Strategy & Analytics - HPC. You will serve as the E2E Category Business Thought Partner for PCP/SBH, integrating consumer insights, foresights, and analytics to drive category growth and accelerate innovation.

You will lead the Philippines Human-Centric Insights & Foresights Capability Pod, developing predictive tools and AI-powered research frameworks.