Manager, Category Strategy & Analytics - HPC

Colgate; Taguig; Hybrid; PHP 2,000,000 - 2,800,000; Full time

Job summary

Colgate-Palmolive in Taguig, Philippines, offers a unique leadership opportunity as Manager, Category Strategy & Analytics - HPC. You will serve as the E2E Category Business Thought Partner for PCP/SBH, integrating consumer insights, foresights, and analytics to drive category growth and accelerate innovation.

You will lead the Philippines Human-Centric Insights & Foresights Capability Pod, developing predictive tools and AI-powered research frameworks.

Qualifications

• Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field.
• Minimum 7 years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.
• Deep expertise in category research including testing and brand equity tracking.
• Interpreting syndicated data (Nielsen/NIQ, Kantar) to link consumer behavior with share and sales.
• Strong strategic narrative and influencing skills, with a track record of shaping business decisions with senior leadership.

Responsibilities

• Lead end-to-end strategic planning enablement for Budget Reviews (BR) and Mid-Year Reviews (MYR).
• Architect and scale frontier insight capabilities across the enterprise, including AI-enabled consumer personas and trend foresighting tools.
• Own the full research agenda for the assigned category—from white-space exploration, consumer immersions, and ideation to concept pre-testing, pack/product validation, marketing mix modelling, and brand equity tracking.
• Synthesize syndicated retail audit data, household panel insights, and internal sales metrics to inform RGM, pricing, promos, and omnichannel execution.
• Champion data-driven thought leadership and partner with senior leadership across workstreams.

Education

Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field

Job description

Manager, Category Strategy & Analytics - HPC

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Information at a Glance

Job Title: Manager, Category Strategy & Analytics - HPC
Travel Required: Travel - up to 10% of time
Posting Start Date: 9/24/26
Hybrid
No Relocation Assistance Offered
Job Number#176284 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary/Purpose

As the E2E Category Business Thought Partner for Personal Care, Home Care, and Skin/Baby/Home (PCP/SBH), you will serve as the dedicated single point of contact integrating consumer insights, innovation foresights, and commercial analytics to drive category growth. Anchored in a human-, innovation-, and consumer-insight-skewed profile, you will transform consumer truths, emotional brand drivers, and market realities into clear strategic direction for commercial teams. Additionally, you will lead the Philippines Human-Centric Insights & Foresights Capability Pod, pioneering predictive trend tools, Brand Notebooks, AI screening, digital twin personas, and AI-powered consumer research frameworks to sharpen brand building and accelerate innovation timelines across the enterprise.

Key Responsibilities

• Category Business Thought Partnership: Lead end-to-end strategic planning enablement for Budget Reviews (BR) and Mid-Year Reviews (MYR), monthly commercial cadence meetings, among others, for the assigned category, integrating consumer research, shopper insights, and commercial data into growth drivers.
• Capability Pod Leadership — Human Insights: Architect and scale frontier insight capabilities across the enterprise, including AI-enabled consumer personas, Brand Notebooks, AI screening, and trend foresighting tools.
• End-to-End Category Research & Innovation Analytics: Own the full research agenda for the assigned category—from white-space territory exploration, consumer immersions, and ideation to concept pre-testing, pack/product validation (e.g., HUT/BPA), marketing mix modelling, and brand equity tracking.
• Commercial Analytics & 5P Diagnostics Integration: Synthesize syndicated retail audit data (Nielsen/NIQ), household panel insights (Kantar), and internal sales metrics to ensure consumer foresights directly inform RGM, pricing, promo levels (Smart PnP), and omnichannel execution.
• Strategic Partnering & Thought Leadership: Champion T-shaped analytics across workstreams, acting as an indispensable thought partner to the Management Team, Category Heads, Customer Development Leads, and the Extended Leadership Team.

Qualifications

• Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field.
• Minimum 7 years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.
• Demonstrated Mastery in Category Research: Deep expertise in designing, executing, and synthesizing qualitative and quantitative studies, concept/product testing, brand equity tracking, and consumer immersions.
• Capability in interpreting syndicated commercial data (Nielsen/NIQ, Kantar panel) to connect consumer behavior with market share outcomes and commercial performance.
• Strong strategic narrative and influencing skills, with a track record of shaping business decisions with senior leadership.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Related Information

Information from hashtags and internal labels: #LI-HR1, #colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues