FMCG Category Growth Lead: Data-Driven Shopper Insights

PM Consulting; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

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Job summary

PM Consulting is seeking a strategic Category Development Manager for the FMCG sector in the Philippines. Lead category growth initiatives, develop data-driven strategies, and collaborate with retailers and internal teams to optimize assortment, pricing, and promotions.

You will translate market data into actionable plans, build category solutions for key accounts, and drive performance across major retail channels with cross-functional support.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Management, or related field.
• At least 5 years of experience in category management, trade marketing, sales planning, or commercial strategy within FMCG.
• Strong understanding of retail operations, shopper marketing, and consumer behavior.
• Experience working with market data and analytics tools such as Nielsen, Kantar, or similar platforms is an advantage.
• Excellent analytical, presentation, and stakeholder management skills.
• Strong business acumen and strategic thinking capability.
• Translate market data into actionable business plans

Responsibilities

• Develop and implement category growth strategies aligned with company objectives and market opportunities.
• Analyze category performance, consumer behavior, market trends, and competitive activities to identify growth drivers.
• Build category plans that improve sales, profitability, market share, and customer engagement.
• Utilize market research, syndicated data, and shopper insights to understand purchasing behaviors and retail trends.
• Translate consumer and shopper insights into actionable recommendations for sales and marketing teams.
• Identify opportunities for assortment optimization, pricing, promotions, and shelf visibility improvements.
• Partner closely with key retail accounts and sales teams to develop customer-specific category solutions.
• Conduct category reviews and business presentations with customers and stakeholders.
• Support joint business planning initiatives with retailers and distributor partners.
• Recommend merchandising strategies, planograms, and promotional programs to maximize category performance.
• Support product launches and innovation initiatives through effective category planning and execution.
• Monitor execution effectiveness across retail channels and recommend improvements.

Skills

Category management

Trade marketing

Sales planning

Commercial strategy

Analytical skills

Stakeholder management

Presentation skills

Education

Bachelor’s degree in Business, Marketing, Economics, Management, or related field

Tools

Nielsen

Kantar

Job description

PM Consulting is seeking a strategic Category Development Manager for the FMCG sector in the Philippines. Lead category growth initiatives, develop data-driven strategies, and collaborate with retailers and internal teams to optimize assortment, pricing, and promotions.

You will translate market data into actionable plans, build category solutions for key accounts, and drive performance across major retail channels with cross-functional support.