Manager, Category Strategy & Analytics - HPC

Colgate-Palmolive Philippines Incorporated; Pateros; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Colgate-Palmolive Philippines Incorporated is seeking an E2E Category Business Thought Partner to drive growth through consumer insights, foresights, and analytics across PCP/SBH. You will lead the Human-Centric Insights & Foresights Capability Pod and transform market realities into strategic direction for commercial teams.

You will partner with Management Team and Category Heads to synthesize data, shape projects, and accelerate innovation timelines across the enterprise.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Anthropology, Communications Research, Business Admin, Economics, or related field.
• Minimum 7 years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.
• Mastery in Category Research: designing, executing, and synthesizing qualitative and quantitative studies, testing, and tracking.
• Capability in interpreting syndicated data from Nielsen/NIQ and Kantar to connect behavior with market outcomes.
• Strong strategic narrative and influencing skills with senior leadership.

Responsibilities

• Lead end-to-end strategic planning enablement for BRs and MYRs for the assigned category.
• Architect and scale frontier insight capabilities including AI-enabled personas and trend tools.
• Own the full research agenda from immersions to concept validation and brand tracking.
• Synthesize syndicated data and internal metrics to inform RGM, pricing, and promotions.
• Collaborate as a thought partner to Management Team and Category Heads.

Skills

Consumer insights

Category research

Strategic storytelling

Data interpretation

Influencing senior leaders

Experience in CPG/FMCG

Education

Bachelor’s degree

Tools

Nielsen/NIQ data

Kantar data

Job description

Role Summary/Purpose:

As the E2E Category Business Thought Partner for Personal Care, Home Care, and Skin/Baby/Home (PCP/SBH), you will serve as the dedicated single point of contact integrating consumer insights, innovation foresights, and commercial analytics to drive category growth. Anchored in a human-, innovation-, and consumer-insight-skewed profile, you will transform consumer truths, emotional brand drivers, and market realities into clear strategic direction for commercial teams. Additionally, you will lead the Philippines Human-Centric Insights & Foresights Capability Pod, pioneering predictive trend tools, Brand Notebooks, AI screening, digital twin personas, and AI-powered consumer research frameworks to sharpen brand building and accelerate innovation timelines across the enterprise.

Key Responsibilities:

• Category Business Thought Partnership: Lead end-to-end strategic planning enablement for Budget Reviews (BR) and Mid-Year Reviews (MYR), monthly commercial cadence meetings, among others, for the assigned category, integrating consumer research, shopper insights, and commercial data into growth drivers.

• Capability Pod Leadership — Human Insights: Architect and scale frontier insight capabilities across the enterprise, including AI-enabled consumer personas, Brand Notebooks, AI screening, and trend foresighting tools.

• End-to-End Category Research & Innovation Analytics: Own the full research agenda for the assigned category—from white-space territory exploration, consumer immersions, and ideation to concept pre-testing, pack/product validation (e.g., HUT/BPA), marketing mix modelling, and brand equity tracking.

• Commercial Analytics & 5P Diagnostics Integration: Synthesize syndicated retail audit data (Nielsen/NIQ), household panel insights (Kantar), and internal sales metrics to ensure consumer foresights directly inform RGM, pricing, promo levels (Smart PnP), and omnichannel execution.

• Strategic Partnering & Thought Leadership: Champion T-shaped analytics across workstreams, acting as an indispensable thought partner to the Management Team, Category Heads, Customer Development Leads, and the Extended Leadership Team.

Qualifications:

• Bachelor’s Degree in Marketing, Psychology, Anthropology, Communications Research, Business Administration, Economics, or a related field.

• Minimum 7years of experience in consumer insights, strategic market research, innovation research, or brand strategy within CPG/FMCG.

• Demonstrated Mastery in Category Research: Deep expertise in designing, executing, and synthesizing qualitative and quantitative studies, concept/product testing, brand equity tracking, and consumer immersions.

• Capability in interpreting syndicated commercial data (Nielsen/NIQ, Kantar panel) to connect consumer behavior with market share outcomes and commercial performance.

• Strong strategic narrative and influencing skills, with a track record of shaping business decisions with senior leadership.

#LI-HR1

#colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues