Senior Category Growth Strategist

PM Consulting; Metro Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

PM Consulting in the Philippines is seeking a strategic Category Development Manager to drive category growth for FMCG clients. The role focuses on developing category strategies, leveraging shopper insights, and translating data into actionable business plans that boost sales and partnerships.

You will collaborate with marketing, sales, supply chain, and retail partners to design plans, monitor performance, and present findings to management.

Qualifications

• Bachelor’s degree in a business-related field.
• 5+ years of experience in category management, trade marketing, sales planning or commercial strategy in FMCG.
• Strong understanding of retail operations, shopper marketing, and consumer behaviour.
• Experience working with market data and analytics tools is advantageous.

Responsibilities

• Develop and implement category growth strategies aligned with objectives and market opportunities.
• Analyze category performance, consumer behaviour, market trends and competitive activities.
• Build category plans to improve sales, profitability, market share, and customer engagement.
• Utilize market research, syndicated data, and shopper insights for actionable recommendations.
• Collaborate with marketing, sales, supply chain, finance and operations to support objectives.
• Prepare reports, dashboards and presentations for management and commercial teams.
• Monitor KPI related to category growth, distribution, assortment and promotions.

Skills

Category Management

Trade Marketing

Shopper Insights

Commercial Strategy

Education

Bachelor’s degree in Business, Marketing, Economics, Management, or related field

Tools

Nielsen

Kantar

Job description

PM Consulting in the Philippines is seeking a strategic Category Development Manager to drive category growth for FMCG clients. The role focuses on developing category strategies, leveraging shopper insights, and translating data into actionable business plans that boost sales and partnerships.

You will collaborate with marketing, sales, supply chain, and retail partners to design plans, monitor performance, and present findings to management.