FMCG Category Growth Lead
PM Consulting
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Job summary
PM Consulting in Makati is seeking a Category Development Lead to drive category growth and shopper engagement across key accounts. You will develop category strategies, translate insights into actionable plans, and partner with Sales, Marketing, and Trade teams to deliver sustainable growth.
The ideal candidate has 5+ years in Category Development/Trade Marketing within FMCG or Beverage, strong analytics, and proficiency in Excel/PowerPoint.
Qualifications
- Minimum 5 years of experience in Category Development, Trade Marketing, Shopper Marketing, or Category Management within FMCG or Beverage sectors.
- Strong analytical capability with ability to translate data into business recommendations.
- Excellent communication, presentation, and stakeholder management skills.
Responsibilities
- Develop and execute category development strategies aligned with business objectives and market opportunities.
- Analyze shopper behavior, trends, and category performance to identify growth opportunities.
- Translate insights into actionable category plans, selling stories, merchandising solutions, and retail execution strategies.
- Lead category reviews and business planning sessions with internal stakeholders and key customers.
- Collaborate with Sales to strengthen customer partnerships through category-driven recommendations.
Skills
Education
Tools
Job description
PM Consulting in Makati is seeking a Category Development Lead to drive category growth and shopper engagement across key accounts. You will develop category strategies, translate insights into actionable plans, and partner with Sales, Marketing, and Trade teams to deliver sustainable growth.
The ideal candidate has 5+ years in Category Development/Trade Marketing within FMCG or Beverage, strong analytics, and proficiency in Excel/PowerPoint.
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