Campaign Audience Analytics Lead

Ihg, L.C.; Philippines; Presencial; PHP 400.000 - 750.000; Jornada completa

Descripción de la vacante

Ihg, L.c. is seeking a Data & Analytics Consultant in Campaign Audience Engineering to analyze campaign and audience performance and drive actionable optimization insights.

The role involves executing database marketing strategies across inbound, outbound, and paid channels, supporting planning and segmentation, and ensuring compliance with privacy requirements. Ideal candidates have 2–5 years of analytics experience, exposure to CRM and multi-channel marketing, and a background in marketing

Formación

• Bachelor's or Master's degree in Marketing Sciences or related discipline or equivalent work experience.
• 2–5 years of experience focusing on business and marketing analytics.

Responsabilidades

• Analyses campaign and audience performance data to generate insights and recommendations.
• Execute database marketing strategies across inbound, outbound, and paid media channels.
• Support campaign planning, audience development, execution, tracking, and ad-hoc requests.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.
• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Educación

Bachelor's or Master's degree in Marketing Sciences or related

Descripción del empleo

Ihg, L.c. is seeking a Data & Analytics Consultant in Campaign Audience Engineering to analyze campaign and audience performance and drive actionable optimization insights.

The role involves executing database marketing strategies across inbound, outbound, and paid channels, supporting planning and segmentation, and ensuring compliance with privacy requirements. Ideal candidates have 2–5 years of analytics experience, exposure to CRM and multi-channel marketing, and a background in marketing