Marketing Campaign Officer

SM Retail; Pasay; On-site; PHP 391,000 - 837,000; Full time

Job summary

SM Retail Inc. in Pasay is seeking a Digital Marketing professional to analyze customer data and craft CRM-driven campaigns. You will develop campaign strategies, audience targeting, and measure performance.

Collaborate with cross-functional teams to ensure timely execution, monitor metrics, and continuously optimize campaigns to drive growth in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• At least 3 years of digital marketing experience, preferably in CRM or performance marketing.
• Strong analytical, communication, presentation, and project management skills.
• Experience with Tableau and CRM systems is an advantage.

Responsibilities

• Analyze customer data and business requirements to identify campaign opportunities.
• Develop campaign strategies, communication plans, and audience targeting approaches.
• Define and monitor campaign metrics to measure effectiveness.
• Coordinate with business partners and cross-functional teams to ensure timely campaign execution.
• Evaluate campaign performance and recommend improvements.

Skills

Analytical skills

Communication skills

Presentation skills

Project management

Education

Bachelor’s degree in Marketing/Advertising

Tools

Tableau

CRM systems

Job description

• Analyze customer data and business requirements to identify campaign opportunities.
• Develop campaign strategies, communication plans, and audience targeting approaches.
• Define and monitor campaign metrics to measure effectiveness.
• Coordinate with business partners and cross‑functional teams to ensure timely campaign execution.
• Evaluate campaign performance and recommend improvements.

What We’re Looking For

• Bachelor’s degree in Marketing, Advertising, or a related field.
• At least 3 years of digital marketing experience, preferably in CRM or performance marketing.
• Strong analytical, communication, presentation, and project management skills.
• Proficiency in Microsoft Office; experience with Tableau and CRM systems is an advantage.
• A strategic, detail-oriented, adaptable, and results‑driven team player who thrives in a fast‑paced environment.