Marketing Analyst

Newport World Resorts; Pasay; On-site; PHP 500,000 - 900,000; Full time

Job summary

Newport World Resorts is seeking an execution-focused Marketing Analytics professional to support campaign analysis, ROI calculations, and post-mortem preparation within the Promotions & Marketing Analytics workstream.

You will prepare campaign data, validate costs, track ROI metrics, assist in targeting and segmentation, and provide ad hoc analytics while documenting learnings for future campaigns.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field.
• 2-5 years of relevant work experience.

Responsibilities

• Prepare campaign data, target lists, response files, and performance extracts.
• Validate campaign cost, customer counts, response data, and revenue outputs.
• Coordinate data issues with the Marketing Analytics Lead or Data Engineering.
• Prepare standard campaign scorecards and performance reports.
• Track response, conversion, revenue, cost, and ROI metrics.
• Summarize early performance signals for review.
• Assist in customer selection, segmentation, and offer group preparation.
• Analyze response by customer group and offer type.
• Prepare lists and analytical views for lead review.
• Support post-campaign analysis including ROI, uplift, cost, and cannibalization inputs.
• Prepare tables, charts, and summary observations.
• Document learnings for future campaign planning.
• Respond to approved analytical requests from the Marketing Analytics Lead.
• Investigate campaign performance questions and anomalies.
• Escalate findings requiring senior interpretation.
• Develop understanding of campaign economics and incrementality.
• Apply feedback to improve output quality.
• Contribute to templates, documentation, and team routines.

Education

Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field

Job description

JOB SUMMARY

Support the Promotions & Marketing Analytics workstream through campaign analysis, targeting support, ROI calculations, post-mortem preparation, and customer response analysis. This is an execution-focused analytical role supporting campaign effectiveness and marketing spend discipline.

RESPONSIBILITIES

Campaign Data Preparation and Validation

• Prepare campaign data, target lists, response files, and performance extracts.
• Validate campaign cost, customer counts, response data, and revenue outputs.
• Coordinate data issues with the Marketing Analytics Lead or Data Engineering.

Campaign Performance Reporting

• Prepare standard campaign scorecards and performance reports.
• Track response, conversion, revenue, cost, and ROI metrics.
• Summarize early performance signals for review.

Targeting and Segmentation Support

• Assist in customer selection, segmentation, and offer group preparation.
• Analyze response by customer group and offer type.
• Prepare lists and analytical views for lead review.

Post-Mortem Analysis Support

• Support post-campaign analysis including ROI, uplift, cost, and cannibalization inputs.
• Prepare tables, charts, and summary observations.
• Document learnings for future campaign planning.

Ad Hoc Marketing Analytics Support

• Respond to approved analytical requests from the Marketing Analytics Lead.
• Investigate campaign performance questions and anomalies.
• Escalate findings requiring senior interpretation.

Professional Development and Team Contribution

• Develop understanding of campaign economics and incrementality.
• Apply feedback to improve output quality.
• Contribute to templates, documentation, and team routines.

QUALIFICATIONS

• Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field.
• 2-5 years of relevant work experience.