Marketing Analyst

SJ Group; Mandaluyong; On-site; PHP 558,000 - 892,800; Full time

Job summary

SJ Group is seeking a data-driven marketing professional to empower the global Communications and Marketing teams through actionable storytelling. Your role will bridge raw data and marketing strategies, helping to analyze campaign effectiveness and audience behavior, ultimately guiding strategic decisions.

You will manage data tracking, performance analysis, and reporting, ensuring data quality and integrity across platforms. Proficiency in tools like GA4 and Power BI is essential. Join us in shaping impactful narratives through data!

Qualifications

• Strong analytical skills to interpret complex data.
• Ability to communicate insights clearly to various audiences.
• Experience in campaign performance analysis.

Responsibilities

• Own the end-to-end data tracking strategy for marketing campaigns.
• Conduct ongoing analysis of marketing performance across channels.
• Produce regular performance reports with actionable insights.

Skills

Data analysis

Performance monitoring

Dashboard development

Data storytelling

Tools

GA4

GTM

Looker Studio

Power BI

Job description

Overview

Empower the global Communications and Marketing teams with actionable, data-driven storytelling. Transform complex marketing and media data into clear, compelling narratives that illuminate performance, uncover opportunities, and guide strategic decisions across the digital landscape.

You will be the bridge between raw data and marketing strategy, leveraging analytical skills to understand campaign effectiveness, audience behavior, and the broader media landscape. The ideal candidate is a strategic partner who translates integrated data into clear, actionable recommendations.

Responsibilities

• Data Tracking, Collection & Validation: Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
• Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
• Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.
• Performance Monitoring & Analysis: Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities.
• Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
• Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.
• Insight Generation & Reporting: Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
• Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
• Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.
• Stakeholder Partnership: Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
• Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.