Campaign Analyst | GSC (client-based)

KPMG R.G. Manabat & Co.; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

KPMG R.G. Manabat & Co. in Makati seeks a Campaign Analyst to capture, analyse, and report B2B campaign performance. You will track leads, pipelines and revenue, support growth strategies, and partner with sales, finance and IT to optimise CRM data and dashboards.

The role requires strong skills in MS Dynamics 365, Power BI, Excel, and SQL, plus experience with Adobe Analytics and marketing automation. Collaboration with sector teams is essential.

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, or related field.
• Proficiency in MS Dynamics 365 for marketing, including campaign setup, segmentation, and reporting.
• Strong proficiency in Power BI, Excel and digital analytics platforms such as Adobe Analytics.
• Working knowledge of SQL, CRM and campaign data structures.
• Experience analysing cross-channel campaign performance, audience segmentation and conversion funnels.
• Strong understanding of campaign tracking, measurement and data quality.
• Python and marketing automation experience would be advantageous.
• Experience in pipeline management, revenue analysis, financial planning, or a similar role.

Responsibilities

• Campaign Management: Support marketing and sales teams in planning, executing, and analyzing multi-channel marketing campaigns using MS Dynamics 365 to drive client engagement and retention.
• Data Analysis: Analyse campaign performance data to identify trends, insights, and opportunities for optimization, and measure campaigns ROI at each stage. Provide actionable recommendations to improve campaign effectiveness.
• Client Segmentation: Develop and maintain customer segmentation strategies to better target and personalize marketing efforts.
• Reporting & Dashboards: Create and manage dashboards and reports to track campaign performance metrics, KPIs, and ROI. Present findings and insights to stakeholders.
• Pipeline Management: Monitor and track the firm's revenue pipeline, including opportunities, proposals, and client engagements. Ensure accurate and up-to-date pipeline data is maintained in CRM systems.
• Revenue Reporting: Develop and maintain revenue reporting and forecasts based on pipeline data, historical trends, and market insights. Collaborate with business development and finance teams to refine forecasting models.
• Dashboards: Prepare regular reports and dashboards on campaigns, pipeline and revenue performance for senior management and stakeholders. Highlight key metrics, variances, and areas of concern.
• Ad-hoc Analysis: Conduct ad-hoc analysis and reporting as needed to support strategic initiatives and business development efforts.
• Process Improvement: Identify opportunities to streamline campaigns processes, improve efficiency, and implement best practices.
• Collaboration: Work closely with sector teams, account managers and IT teams to ensure CRM strategies support overall business goals. Collaborate with content creators and campaigns, digital/social marketing teams to optimize customer engagement.

Skills

MS Dynamics 365

Power BI

Excel

Adobe Analytics

SQL

CRM

Python

Marketing automation

Campaign tracking

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in Information Systems

Tools

MS Dynamics 365

Power BI

Excel

SQL

Adobe Analytics

Job description

The Campaign Analyst will be responsible for capturing, analysing and reporting B2B marketing campaign performance to enhance client relationships, drive client engagement, and enable business growth. This role will also involve tracking, analysing and reporting leads, pipelines and revenue for key sectors and priority accounts to help with the development and execution of growth strategy and plans. The successful candidate brings with him/her the expertise in data and analytics relevant to the strategic development and growth of the firm's business.

Key Responsibilities

• Campaign Management: Support marketing and sales teams in planning, executing, and analyzing multi-channel marketing campaigns using MS Dynamics 365 to drive client engagement and retention.
• Data Analysis: Analyse campaign performance data to identify trends, insights, and opportunities for optimization, and measure campaigns ROI at each stage. Provide actionable recommendations to improve campaign effectiveness.
• Client Segmentation: Develop and maintain customer segmentation strategies to better target and personalize marketing efforts.
• Reporting & Dashboards: Create and manage dashboards and reports to track campaign performance metrics, KPIs, and ROI. Present findings and insights to stakeholders.
• Pipeline Management: Monitor and track the firm's revenue pipeline, including opportunities, proposals, and client engagements. Ensure accurate and up-to-date pipeline data is maintained in CRM systems.
• Revenue Reporting: Develop and maintain revenue reporting and forecasts based on pipeline data, historical trends, and market insights. Collaborate with business development and finance teams to refine forecasting models.
• Dashboards: Prepare regular reports and dashboards on campaigns, pipeline and revenue performance for senior management and stakeholders. Highlight key metrics, variances, and areas of concern.
• Ad-hoc Analysis: Conduct ad-hoc analysis and reporting as needed to support strategic initiatives and business development efforts.
• Process Improvement: Identify opportunities to streamline campaigns processes, improve efficiency, and implement best practices.
• Collaboration: Work closely with sector teams, account managers and IT teams to ensure CRM strategies support overall business goals. Collaborate with content creators and campaigns, digital/social marketing teams to optimize customer engagement.

Qualifications and Skills

• Bachelor's degree in Business, Marketing, Information Systems, or a related field.
• Proficiency in using MS Dynamics 365 for marketing, including campaign setup, segmentation, and reporting.
• Strong proficiency in Power BI, Excel and digital analytics platforms such as Adobe Analytics.
• Working knowledge of SQL, CRM and campaign data structures.
• Experience analysing cross-channel campaign performance, audience segmentation and conversion funnels.
• Strong understanding of campaign tracking, measurement and data quality.
• Python and marketing automation experience would be advantageous.
• Experience in pipeline management, revenue analysis, financial planning, or a similar role.