Campaign Management Specialist (CRM | SAS | Hybrid | BGC)

Viventis Search Asia; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Viventis Search Asia is seeking a CRM Campaign Senior Specialist to lead end-to-end execution of customer campaigns from audience segmentation to performance optimization.

You will translate business objectives into targeted campaigns, build and manage campaigns across CRM and real-time platforms, and collaborate with Marketing, Analytics, Product, and IT teams to deliver timely, relevant messages.

Qualifications

• 2–4+ years of experience in CRM, Campaign Management, Marketing Automation, or Customer Analytics.
• Experience using SAS for CRM projects; exposure to SQL and other data tools.
• Banking or Financial Services background is preferred.
• Experience handling automated and real-time marketing campaigns.
• Strong understanding of customer segmentation and journey mapping.
• Analytical mindset with the ability to interpret campaign performance data.

Responsibilities

• Translate business and marketing objectives into targeted customer campaigns.
• Build and manage campaigns across CRM and real-time marketing platforms.
• Develop customer segments and customer journeys.
• Monitor campaign performance and recommend improvements.
• Partner with Marketing, Analytics, Product, and IT teams.
• Leverage data to deliver the right message to the right customer at the right time.

Skills

CRM

Campaign management

Marketing automation

Customer analytics

Tools

SAS

SQL

Job description

We're looking for a CRM Campaign Senior Specialist to lead the end-to-end execution of customer campaigns, from audience segmentation and campaign setup to performance monitoring and optimization.

What you'll be doing:

• Translate business and marketing objectives into targeted customer campaigns
• Build and manage campaigns across CRM and real-time marketing platforms
• Develop customer segments and customer journeys
• Monitor campaign performance and recommend improvements
• Partner closely with Marketing, Analytics, Product, and IT teams
• Leverage data to deliver the right message to the right customer at the right time

Ideal background:

• 2-4+ years of experience in CRM, Campaign Management, Marketing Automation, or Customer Analytics
• Experienced in utilizing SAS for CRM related projects. Exposure to SQL and other data tools.
• Banking or Financial Services background
• Experience handling automated and real-time marketing campaigns
• Strong understanding of customer segmentation and journey mapping
• Analytical mindset with the ability to interpret campaign performance data