Marketing Analytics & Automation Specialist

Jlt Customs Brokerage; Metro Manila; Vor Ort; PHP 450.000 - 750.000; Vollzeit

Zusammenfassung

Jlt Customs Brokerage is seeking a Marketing Analytics & Automation Specialist to manage marketing data, reporting, CRM systems, and automation workflows. The role focuses on turning data into insights, improving lead management, and supporting data-driven marketing decisions.

Responsibilities include building dashboards, managing funnel reporting, conducting data audits, analyzing A/B tests, and maintaining CRM automation with lead routing and email workflows.

Qualifikationen

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Data Analytics, or a related field is preferred.
• Experience in marketing analytics, CRM administration, marketing automation, or digital marketing operations is advantageous.
• Strong analytical skills and the ability to interpret marketing data and provide actionable recommendations.
• Experience with CRM platforms, marketing automation tools, and dashboard reporting is preferred.
• Knowledge of attribution, UTM tracking, lead scoring, funnel reporting, and conversion tracking.
• Familiarity with data visualization, spreadsheets, and workflow integration platforms.
• Understanding of competitor analysis, market research, and SWOT analysis.
• Strong organizational, documentation, and problem-solving skills.
• Excellent communication skills and the ability to collaborate with Marketing, Sales, and other departments.
• Ability to manage multiple projects, maintain data accuracy, and meet reporting deadlines.

Aufgaben

• Build and maintain marketing dashboards tracking advertising spend, leads, MQLs, SQLs, sales pipeline, and CAC by channel, including competitor benchmarks.
• Manage funnel reporting and attribution standards, including UTM tracking and CRM source fields.
• Prepare weekly performance summaries and monthly analytical reports with actionable recommendations and competitor insights.
• Conduct monthly data audits by comparing advertising platform conversions, CRM leads, and closed deals to ensure data accuracy.
• Analyze A/B test results and support forecasting and advertising budget decisions in collaboration with the Marketing Manager.
• Administer CRM and marketing automation platforms, including lead routing, lead scoring in coordination with Sales, and automated email workflows for welcome, nurturing, and re-engagement campaigns.
• Integrate marketing tools and workflows to maintain seamless data synchronization and accurate records.
• Monitor competitor activities across advertising, SEO, social media, and pricing.
• Conduct quarterly SWOT analyses and develop sales battlecards to support competitive positioning.
• Document marketing processes, automation workflows, system integrations, and standard operating procedures.
• Identify opportunities to improve marketing efficiency, lead management, reporting accuracy, and automation performance.

Kenntnisse

Marketing analytics

CRM administration

Marketing automation

Data visualization

A/B testing

Ausbildung

Bachelor's degree in Marketing/Analytics

Jobbeschreibung

Job Description

We are looking for a highly analytical and detail-oriented Marketing Analytics & Automation Specialist to manage marketing data, reporting, CRM systems, and marketing automation workflows. The ideal candidate will turn data into actionable insights, improve lead management processes, monitor competitor activities, and support data-driven marketing decisions.

Key Responsibilities

• Build and maintain marketing dashboards tracking advertising spend, leads, MQLs, SQLs, sales pipeline, and customer acquisition cost (CAC) by channel, including competitor benchmarks.
• Manage funnel reporting and attribution standards, including UTM tracking and CRM source fields.
• Prepare weekly performance summaries and monthly analytical reports with actionable recommendations and competitor insights.
• Conduct monthly data audits by comparing advertising platform conversions, CRM leads, and closed deals to ensure data accuracy.
• Analyze A/B test results and support forecasting and advertising budget decisions in collaboration with the Marketing Manager.
• Administer CRM and marketing automation platforms, including lead routing, lead scoring in coordination with Sales, and automated email workflows for welcome, nurturing, and re-engagement campaigns.
• Integrate marketing tools and workflows to maintain seamless data synchronization and accurate records.
• Monitor competitor activities across advertising, SEO, social media, and pricing.
• Conduct quarterly SWOT analyses and develop sales battlecards to support competitive positioning.
• Document marketing processes, automation workflows, system integrations, and standard operating procedures.
• Identify opportunities to improve marketing efficiency, lead management, reporting accuracy, and automation performance.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Data Analytics, or a related field is preferred.
• Relevant experience in marketing analytics, CRM administration, marketing automation, or digital marketing operations is an advantage.
• Strong analytical skills and the ability to interpret marketing data and provide actionable recommendations.
• Experience with CRM platforms, marketing automation tools, and dashboard reporting is preferred.
• Knowledge of marketing attribution, UTM tracking, lead scoring, funnel reporting, and conversion tracking.
• Familiarity with data visualization and reporting tools, spreadsheets, and workflow integration platforms.
• Understanding of competitor analysis, market research, and SWOT analysis.
• Strong organizational, documentation, and problem-solving skills.
• Excellent communication skills and the ability to collaborate with Marketing, Sales, and other departments.
• Ability to manage multiple projects, maintain data accuracy, and meet reporting deadlines.