Data & Analytics Consultant, Campaign Audience Engineering

Ihg, L.C.; Philippines; On-site; PHP 400,000 - 750,000; Full time

Job summary

Ihg, L.c. is seeking a Data & Analytics Consultant in Campaign Audience Engineering to analyze campaign and audience performance and drive actionable optimization insights.

The role involves executing database marketing strategies across inbound, outbound, and paid channels, supporting planning and segmentation, and ensuring compliance with privacy requirements. Ideal candidates have 2–5 years of analytics experience, exposure to CRM and multi-channel marketing, and a background in marketing

Qualifications

• Bachelor's or Master's degree in Marketing Sciences or related discipline or equivalent work experience.
• 2–5 years of experience focusing on business and marketing analytics.

Responsibilities

• Analyses campaign and audience performance data to generate insights and recommendations.
• Execute database marketing strategies across inbound, outbound, and paid media channels.
• Support campaign planning, audience development, execution, tracking, and ad-hoc requests.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.
• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Education

Bachelor's or Master's degree in Marketing Sciences or related

Job description

Data & Analytics Consultant, Campaign Audience Engineering

Company : Ihg, L.c. Job Type : Full Time Philippines

Job Description - Data & Analytics Consultant, Campaign Audience Engineering

Description

Key Accountabilities

• Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.

• Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.

• Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.

• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Key Metrics

• Flawless execution of campaigns and campaign automations.
• On-time delivery of audience creation, points postings, sweeps, batch registrations, and other campaign deliverables.
• Zero-error monitoring of automated and trigger-based list pulls.
• Production efficiency and campaign optimization improvements.

• Effective workload forecasting and response to escalations.

Education

• Bachelor's or Master's degree in Marketing Sciences or a related discipline, or equivalent work experience.

Experience

• 2–5 years of experience with a strong emphasis on business and marketing analytics.
• Preferred experience in:
  • CRM and campaign management
  • Direct and indirect marketing
  • Multi-channel marketing
  • Travel or hospitality industry marketing environments