Senior Digital Marketing Lead: Data-Driven Campaigns

Focus Global Inc; Taguig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Focus Global Inc is seeking a Digital Marketing Sr. Associate to lead performance marketing initiatives across multiple brands with distinct audiences and product ranges. You will collaborate with business and marketing teams to design, execute, and assess campaigns across digital platforms.

You will master channels, manage campaigns, analyze ROI, and optimize based on data. The role requires strong communication, collaboration, and a passion for data-driven marketing in a fast-paced environment.

Qualifications

• Bachelor's degree in any field
• Exceptional communication, collaboration, and data-analysis skills
• 1–2 years of experience in Meta Ads (Collaborative Ads, Auction Ads, Meta Pixel, etc.), Google Analytics Universe (GA, GTM, GA Ads, etc) Lazada or Shopee Sponsored Solutions, and TikTok Ads (In-Feed, Affiliate, and Livestreams)
• A passion for data and metrics-driven marketing
• Ability to interpret data and translate findings into actionable strategies

Responsibilities

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.
• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.
• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.
• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.
• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Skills

Communication

Collaboration

Data analysis

Education

Bachelor's degree

Tools

Meta Ads

Google Analytics Universe

Lazada/Shopee Sponsored Solutions

TikTok Ads

Job description

Focus Global Inc is seeking a Digital Marketing Sr. Associate to lead performance marketing initiatives across multiple brands with distinct audiences and product ranges. You will collaborate with business and marketing teams to design, execute, and assess campaigns across digital platforms.

You will master channels, manage campaigns, analyze ROI, and optimize based on data. The role requires strong communication, collaboration, and a passion for data-driven marketing in a fast-paced environment.