Marketing Officer

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a brand and marketing leader for May BPI Dito to drive awareness, acquisition, engagement, and loyalty across channels. You will maintain a consistent brand identity and execute integrated campaigns that align with regulatory requirements and business goals.

You will collaborate with Corporate Marketing, Product Management, Sales, Compliance, Legal, and partners to develop long-term brand strategy, enforce standards, and optimize campaigns for impact

Qualifications

• Bachelor’s degree in Business/Marketing/Management or related field.
• 3+ years of marketing experience in financial industry and project management.
• Strong knowledge of brand management, positioning, architecture, and brand equity development.

Responsibilities

• Develops and owns long-term brand strategy for May BPI Dito with clear positioning and consistent identity.
• Enforces brand standards, messaging frameworks, and visual identity across touchpoints and materials for compliance.
• Leads annual and campaign-specific marketing strategies to drive awareness, acquisition, engagement, product adoption, and loyalty.

Skills

Brand management

Brand positioning

Campaign planning

Stakeholder collaboration

Regulatory knowledge

Microsoft Office Suite

Education

Bachelor's degree in Business/Marketing/Management

Job description

Leads the brand and marketing strategy for May BPI Dito by driving brand awareness, customer acquisition, engagement, and loyalty. Responsible for maintaining a consistent brand identity, executing integrated marketing campaigns, and collaborating with internal and external stakeholders to ensure alignment with business goals and regulatory requirements.

Responsibilities:

• Develops and owns the long-term brand strategy for May BPI Dito, ensuring a clear positioning, differentiated value proposition, and consistent brand identity that supports Agency Banking's business objectives.
• Establishes and enforces brand standards, messaging frameworks, and visual identity guidelines across all customer touchpoints, partner stores, and marketing materials to ensure consistency and compliance.
• Leads the development of annual and campaign-specific marketing strategies that drive awareness, customer acquisition, engagement, product adoption, and loyalty across priority segments.
• Oversees the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and partner channels, ensuring timely delivery, budget efficiency, and high-quality execution.
• Collaborates with Corporate Marketing, Product Management, Sales, Compliance, Legal, and partner organizations to align marketing initiatives with enterprise objectives and regulatory requirements.

Qualifications:

• Bachelor's degree in Business, Marketing, Management, and other related fields
• At least 3 years of experience in marketing in the financial industry and project management
• Strong knowledge of brand management principles, brand positioning, architecture, customer value propositions, and brand equity development. Ability to translate business objectives into a clear brand strategy and drive consistent execution across multiple customer touchpoints.